Why Bother Guest Posting?

Most of us at some point or another have thought about the possibilities of guest blogging, or may even be doing it right now. Guest blogging is the exchange of information (content) from one blogger to another, for a site which is not your own.

It can be hard enough coming up with original content for your own site, so the idea of writing for someone else on top of your usual routine probably fills you with dread. The thing is, there are a number of advantages to lending your services out as a guest blogger. Here’s the lowdown…

Gain exposure on the web

This one is a bit of a no-brainer. The more you put yourself out there on sites and blogs, the more publicity you get to showcase yourself and your services. By taking some time to write for another person, you get the opportunity to introduce yourself to new people and potentially increase your own customer base and contact lists if they like what you have written.

Get subscribers to your own site

Without subscribers to your blog, your site will end up being a lonely and ignored affair, which makes you feel as if you are posting up messages in to the ether. Having a broad range of loyal readers is the equivalent of going to a party and knowing everyone there – it makes you feel as if you are doing something really worthwhile, and your blog is well liked. By posting up quality content as a guest blogger, you enhance your prospects of gaining a wider readership for your work.

Generate more links

Hyperlinks are the friendly and helpful powerhouse of the internet. To enhance your ranking on Google and other engines, you need links. They help you to be recognised as an expert in your field, direct traffic to your site, and increase your visibility on the web. Guest blogging helps you to quickly and easily develop custom anchor-text and back links to your blog. It’s a free and highly effective way of driving your marketing strategy forward.

Direct valuable traffic to your site

We are all ultimately in competition for our readers. If we don’t stay ahead of our game, people will leave our site and look elsewhere for their information. High traffic means high recognition, and high awareness – invaluable if you are selling products through your blog. Sharing your blogging services enables you to generate more traffic. Which enables you to generate more sales. Simple!

Guest blogging is a great way of helping other people, and gaining from it in return. Blog owners gain free content for their site, and you benefit by generating traffic, links and subscribers for your own blog.

If you write quality content that is completely original, use images and research your platform, you will be able to write effective articles which really enhance your personal brand. If you’re lucky, you’ll get asked back to post. You could also ask people to post on your site, and take the day off from writing! Remember that as a guest blogger, this is your chance to showcase your knowledge and encourage people to support you.

If you write good content for other sites, you’ll get all the benefits that guest posting has to offer. If, however, you produce poor-quality writing, you run the risk of doing more harm than good for your own business.

To learn more about guest posting check out Chris Garrett’s Guest Posting eBook ($10).