Why Bother Guest Posting?

Most of us at some point or another have thought about the possibilities of guest blogging, or may even be doing it right now. Guest blogging is the exchange of information (content) from one blogger to another, for a site which is not your own.

It can be hard enough coming up with original content for your own site, so the idea of writing for someone else on top of your usual routine probably fills you with dread. The thing is, there are a number of advantages to lending your services out as a guest blogger. Here’s the lowdown…

Gain exposure on the web

This one is a bit of a no-brainer. The more you put yourself out there on sites and blogs, the more publicity you get to showcase yourself and your services. By taking some time to write for another person, you get the opportunity to introduce yourself to new people and potentially increase your own customer base and contact lists if they like what you have written.

Get subscribers to your own site

Without subscribers to your blog, your site will end up being a lonely and ignored affair, which makes you feel as if you are posting up messages in to the ether. Having a broad range of loyal readers is the equivalent of going to a party and knowing everyone there – it makes you feel as if you are doing something really worthwhile, and your blog is well liked. By posting up quality content as a guest blogger, you enhance your prospects of gaining a wider readership for your work.

Generate more links

Hyperlinks are the friendly and helpful powerhouse of the internet. To enhance your ranking on Google and other engines, you need links. They help you to be recognised as an expert in your field, direct traffic to your site, and increase your visibility on the web. Guest blogging helps you to quickly and easily develop custom anchor-text and back links to your blog. It’s a free and highly effective way of driving your marketing strategy forward.

Direct valuable traffic to your site

We are all ultimately in competition for our readers. If we don’t stay ahead of our game, people will leave our site and look elsewhere for their information. High traffic means high recognition, and high awareness – invaluable if you are selling products through your blog. Sharing your blogging services enables you to generate more traffic. Which enables you to generate more sales. Simple!

Guest blogging is a great way of helping other people, and gaining from it in return. Blog owners gain free content for their site, and you benefit by generating traffic, links and subscribers for your own blog.

If you write quality content that is completely original, use images and research your platform, you will be able to write effective articles which really enhance your personal brand. If you’re lucky, you’ll get asked back to post. You could also ask people to post on your site, and take the day off from writing! Remember that as a guest blogger, this is your chance to showcase your knowledge and encourage people to support you.

If you write good content for other sites, you’ll get all the benefits that guest posting has to offer. If, however, you produce poor-quality writing, you run the risk of doing more harm than good for your own business.

To learn more about guest posting check out Chris Garrett’s Guest Posting eBook ($10).

How To Keep People On Your Blog For Longer

I had an excellent response from my newsletter request for questions (to sign up just use the form on the right or below), some of which I’ve responded to personally and some that I thought more could benefit. Two very smart people asked me the same question, essentially what are quick and easy ways to keep people on my blog longer?

“Quick and Easy” is the holy grail of course, and plugins always come to mind, so there are a few things a blogger can do.

Check your stats

If you have a stats/analytics program installed (like the excellent free Google Analytics) you will be able to see some very useful information. Relevant for this question are:

Venus flytrap
  • Bounce rate. This is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. We can use this to measure visit quality – a high bounce rate generally indicates that site entrance pages aren’t relevant to your visitors.
  • Time spent on site. This is simply the amount of time spent on your site divided by the number of visitors. A low tie on site may mean people aren’t finding relevant content, or it’s not interesting enough.
  • Where visitors are coming from. A high proportion of visitors from search engine traffic usually means a higher bounce rate and less time on site.
  • Search keywords. What words are users searching for that are finding your site. Are they relevant to your site’s content?

These all link into our next point.

Write Relevant Content

You’re probably sick of people telling you to write good unique content. Well it’s still good advice, but it’s also good advice to write articles on the same topic. If a user comes to your site from a search for foreign coins, but finds the rest of your site is about handbags, they’ll not likely to hang around long.

Landing Pages Plugin

This plugin will recognise when a visitor has arrived from a search engine, and suggest other articles on your site based on the term they searched for. This can be downloaded from the Landing Sites plugin page →.

Related Posts Plugin

Similar to the above, but puts related posts at the end of each post, this gives a reader somewhere to go once they have finished reading your post. Related Posts plugin →.

What Would Seth Godin Do? Plugin

Seth Godin is an internet SEO guru who advocates using cookies to distinguish between new and returning visitors to your site. This plugin displays a small box above each post to new visitors containing the words “If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!” After 3 visits the message disappears. What Would Seth Godin Do Plugin →.

If you have any more questions please let me know. For more tips, sign up for my free weekly newsletter, by filling in the form below.