Five Simple Ways to Increase Social Engagement with your Customers

This is a guest post written by Khushboo Aulakh. If you’d like to write a guest post please contact me.

Customer engagement is a dominating factor for brands to use social media channels like Facebook and Twitter. By interacting with their customers through social media, not only can brands increase customer satisfaction rates, but also attract new customers.

For the most part, social media is a free channel that takes advertising to a whole different level by bringing brands closer to their target audience, and by personalizing their experience online.

Frequent user centric updates and user interaction are the key to increasing customer engagement, but here are five other ways brands can increase social engagement on Facebook and other platforms.

Make interaction easy

With Facebook rolling out Timeline for business pages, some users may find it difficult to interact with your page. Include simple call to action phrases to increase participation and allow users to share information. Remember that your customers are visiting your Facebook page for a reason – they want to know more about your brand, are interested in your products or services, or want to share feedback.

Include links to important tabs below the cover image. Tabs like reviews/recommendations, contact us, e-store, and blog are ideal for an e-commerce website.

When making a status update about a new product, ask for feedback rather than mentioning the product USP. When sharing a new blog post, ask what your users feel about the subject.

This opens the door for conversation, increasing social and online engagement. Posting updates with specific call to action phrases allows users to feel involved with your brand.

Understand what your users want

This is the fundamental premise for building engagement on any platform, social or otherwise. Any business must invest resources in finding their audience – the demographic, geographical location, income level, and so on. By doing this, you can understand what products and services will appeal to them.

Once you have this information, social media planning will be a breeze. Status updates that resonate with your audience build engagement and drive traffic to your website, thus increasing conversions and generating a positive return on investment.

Share what is relevant

Your Facebook fan page is not your personal Facebook page. While it may be interesting to share what you had for breakfast or how the weekend went, refrain from doing so. Your updates should always promote your brand, directly or indirectly.

If your company had a BBQ on the weekend, share it because it personalizes your brand. Refrain from sharing anything that may have a negative impact on your brand.

By sharing content that is relevant and highly targeted to your users, you increase customer participation.

Use productivity tools

Productivity dashboards like HootSuite, TweetDeck, and Buffer are a must have for all social media strategists. They help you plan your strategy weeks in advance and save time by reducing the manual effort involved in updating multiple channels.

These tools also make it easier for users to participate on multiple social channels.

Measure customer engagement

A strategic step in increasing social engagement is to analyze your current customer engagement rates. This can be done through Facebook page insights, Google Analytics, and other web analytic tools.

Use these simple tips to build a strong relationship with your customers. Remember, these tips are not set in stone – feel free to adapt them according to your business goals.

Why Bother Guest Posting?

Most of us at some point or another have thought about the possibilities of guest blogging, or may even be doing it right now. Guest blogging is the exchange of information (content) from one blogger to another, for a site which is not your own.

It can be hard enough coming up with original content for your own site, so the idea of writing for someone else on top of your usual routine probably fills you with dread. The thing is, there are a number of advantages to lending your services out as a guest blogger. Here’s the lowdown…

Gain exposure on the web

This one is a bit of a no-brainer. The more you put yourself out there on sites and blogs, the more publicity you get to showcase yourself and your services. By taking some time to write for another person, you get the opportunity to introduce yourself to new people and potentially increase your own customer base and contact lists if they like what you have written.

Get subscribers to your own site

Without subscribers to your blog, your site will end up being a lonely and ignored affair, which makes you feel as if you are posting up messages in to the ether. Having a broad range of loyal readers is the equivalent of going to a party and knowing everyone there – it makes you feel as if you are doing something really worthwhile, and your blog is well liked. By posting up quality content as a guest blogger, you enhance your prospects of gaining a wider readership for your work.

Generate more links

Hyperlinks are the friendly and helpful powerhouse of the internet. To enhance your ranking on Google and other engines, you need links. They help you to be recognised as an expert in your field, direct traffic to your site, and increase your visibility on the web. Guest blogging helps you to quickly and easily develop custom anchor-text and back links to your blog. It’s a free and highly effective way of driving your marketing strategy forward.

Direct valuable traffic to your site

We are all ultimately in competition for our readers. If we don’t stay ahead of our game, people will leave our site and look elsewhere for their information. High traffic means high recognition, and high awareness – invaluable if you are selling products through your blog. Sharing your blogging services enables you to generate more traffic. Which enables you to generate more sales. Simple!

Guest blogging is a great way of helping other people, and gaining from it in return. Blog owners gain free content for their site, and you benefit by generating traffic, links and subscribers for your own blog.

If you write quality content that is completely original, use images and research your platform, you will be able to write effective articles which really enhance your personal brand. If you’re lucky, you’ll get asked back to post. You could also ask people to post on your site, and take the day off from writing! Remember that as a guest blogger, this is your chance to showcase your knowledge and encourage people to support you.

If you write good content for other sites, you’ll get all the benefits that guest posting has to offer. If, however, you produce poor-quality writing, you run the risk of doing more harm than good for your own business.

To learn more about guest posting check out Chris Garrett’s Guest Posting eBook ($10).