How To Generate More Traffic To Your Site, For Free

In everyday life, the last thing we want on the roads is more traffic. It slows up the commuter journey, leaving us frustrated and tetchy before even arriving at work. It causes road rage, overcrowding of freeways, and stops us from getting to where we need to be on time. Online, however, traffic becomes something incredibly positive and essential for the health of our business.

As business bloggers, traffic is the ultimate goal through which we measure the success of our online venture. Without traffic, our blogs are relegated to the lonely ether of the uninhabited World Wide Web, hiding sulkily in an unseen corner. Traffic means visitors. Visitors mean sales. Sales mean revenue. It’s safe to say that the more traffic we get online, the happier and more successful we will be with what we do. When it comes to generating the maximum amount of traffic, it’s impossible to have too much footfall through your site.

With so many sites available online for every single industry, it’s getting increasingly difficult to attract a consistent audience. Blogging is one of the most competitive ways to make an income as everyone has interests and passions that translate well to this type of communication. From topiary to train spotting, aardvark grooming to zoology, there is a blog out there that is focused upon gaining a wide readership through the regular posting of articles. That’s not to say it isn’t possible to get traffic to your site, it simply means that it is more challenging than it has ever been before to attract customers to your online presence, and then keep them there once they’ve arrived.

A secondary factor reducing traffic to sites is our expectations of instant gratification. The longer the World Wide Web is out there, the more we have increased our expectations of it. Customers no longer want to patiently wade through reams of information in the same way as they would approach a newspaper or magazine. When they browse online they want their requests answered instantly, their queries resolved in seconds, and the ability to navigate through a site quickly and efficiently. We have less patience as the Web has become more streamlined, and cumbersome navigation is a sure-fire way of deterring customers from visiting you again, and retaining the traffic that you generate.

There are loads of organizations out there who offer all kinds of deals to direct traffic to your site. While the benefits are pretty self-evident, it doesn’t do any harm to outline the rationale behind having a strategic approach to increasing visitor numbers. The law of averages dictates that the more people visiting your site, the more likely it is that you will make sales. Getting your products and services out there in front of as many people as possible gives you the best possible opportunities for selling.

The problem with signing up a company to “buy” you traffic is . . . it doesn’t work. You may get people who are conned into coming to your site through links, or adverts that mislead visitors into stopping by, but these are not potential customers. The good news is that there are a few simple steps you can take to make sure that not only does your online traffic increase, but it is generated by real, viable customers who are coming to you because they are actively seeking the services or products that you provide.

Luckily, there are lots of different ways to encourage people to come and visit your site. One of the best ways to open up communication channels and spread the word about your products and services is to take up regular blogging. By writing keyword-rich articles, you can invite the principal search engines to enhance your ranking, thus attracting visitors who are searching for exactly what you provide. The more content you add to your site each day, the more opportunities you will have of being picked up by search engines.

A good RSS service such as FeedBurner provides a really good-looking feed for your readers if they’re into that, and has the added advantage of providing you with accurate subscriber statistics to enable you to track your progress. It also gives people the option to sign up to email updates when you post new content.

A software package such as Google Analytics lets you take a look at the keywords that people searched on before they arrived at your site. It also allows you to check out what are the most popular articles that people view on your site, helping you to fine tune your own content production strategy. When you start to get more people visiting your site, give them a reason to stay involved, such as offering a free product.

If you’re looking for ways to increase traffic through WordPress, try the Subscribe to Comments plugin; if someone leaves a comment, the plugin notifies them when another visitor comments on the same post. In addition, mobile plugins like WPtouch can make your site instantly mobile-friendly, enabling people to use their smartphone to view your site.

Finally, incorporating a range of social bookmarking icons for sites such as Facebook, Twitter, Digg, and others on your site, can help new users to find you and encourage them to share your content with other people. Sociable, ShareThis, and AddThis allow you to make the most of your traffic by establishing an ongoing relationship and generating new, targeted traffic to your site.

Blog Carnivals – How To Get On The Fiesta Bandwagon

Spend any time at all in the blogosphere, and you will eventually come across blog carnivals. The festive name hides a serious business benefit: A way of promoting your blog and your business online, by joining a group of bloggers who all share similar interests as yourself. In essence, a blog carnival is an online event which brings together bloggers who specialize in certain subjects, showcasing their work and offering a series of links for customers to access subjects they are interested in, easily.

How does a blog carnival work?

Just as a special-interest publication such as a fitness magazine or film review guide has a series of articles on a similar theme, so the blog carnival is designed to invite submissions from talented bloggers on a scheduled subject, so all topics share a subject can offer different perspectives on a chosen topic.

Carnivals are published as articles with a series of links collated by the owner of the scheme. Other people are able to submit their articles, leading to a superb collection of related writing. Usually hosted by guest writers, carnivals move from site to site depending upon who is hosting the event.

Blog owners can really increase traffic to their own site by submitting articles to blog carnivals in their field of interest or expertise, and if they are successfully featured within the carnival they stand to gain readers and reviews.

www.blogcarnival.com is the most popular site for listing these online events, and it’s well worth researching what is coming up to see if your work can fit in to one of them.

Why should we get involved with blog carnivals?

Blog carnivals bring a host of benefits to the business blogger. They support people to join an established community with other people who share similar interests, opening up possibilities for marketing to potential new customers in your industry area. They also help to drive traffic to your site, by giving you well-publicized backlinks to your blog which encourages people to visit and stick around.

Joining a carnival also brings you recognition for your efforts as a blogger, as you gain feedback from a wide range of people who may not have found your article, otherwise. This can be a real confidence boost for people who blog regularly and can sometimes feel as if their efforts are going unrecognized.

Most carnivals offer you the services of an experienced editor, which can give you insight in to your writing style, offering advice about how you can improve to attract a wider audience. Perhaps best of all, being part of a scheduled carnival gets you in to contact with a network of people, all of whom share your passion and interest for your area of expertise.

You can find out more about blog carnivals, and when future ones are scheduled, by searching online. You have nothing to lose, and everything to gain by joining a carnival, so do some research and find one taking place soon that you can get involved in!

The Beauty Of Lurking

A friend of mine, who is a scuba diver, once explained to me that ‘lurking’ is when a diver will lie near the ocean bed and watch the marine life swim around above him. The same can be said of ‘lurking’ on the internet.

Lurking is the act of following a blog, forum or website without commenting or posting your own opinions. It is a way of watching what is happening without getting involved. Lurking is not only a great pastime, satisfying our eaves-dropping gene, but it is also one of the best ways to see what makes a blog stand out from the rest.

Newbie or just plain curious?

Whenever I am interested in a new web craze, or I am just plain curious about something new, I always find a few blogs that catch my eye and hang about watching what goes on. When I first started lurking I used to feel a little bit seedy, like I was a Peeping Tom, but as I got to know the internet ‘dos and don’ts‘ I realized that this was something that was expected, even encouraged.

Lurking gives us a view of a subject that interests us without the pressure of joining in. This is especially useful when we are learning something new and we do not want to make a fool of ourselves. Once our confidence has grown and we feel we trust the site, then we can dive in and make our presence known.

Spying on the competition

If you own your own business and are blogging about it, one of the great advantages of lurking is studying your competition. It is an easy and anonymous way to see what attracts people to your competitors. What are they doing that you are not?

Another advantage is being able to study a successful blog by reading through their old posts. If a site you enjoy has been running for a long time, whose visitors are vocal and lively, observe what the blogger posts that is attracting so much interest. What information draws these visitors to your competitor’s site?

We all like things that sparkle

In life we are all initially attracted to things by what we see. This same principle works for blogs. What we see first, will influence if we are going to get more involved. So when you are lurking on the internet, make a note of the design of a blog and what attracted you to it. Did it have flashing images, interesting post titles or crazy widgets in the sidebar? Though we might not always realize it, all of these things sometimes draw us to a blog.

In my opinion…

We all love giving our opinion on something and a truly successful blog, will have posts that are jam packed with visitor comments. What makes one post attract more comments than another? Is it controversial? Is it funny? By lurking, we can follow these popular posts and see what posting trends attract more comments than others do.

Though the word ‘lurking’ does sound faintly sinister, it is in fact an accepted pastime. So now you have been given permission, get out there and start lurking!

How To Make Money Video Blogging

You may have seen a lot of people promoting Gideon Shalwick’s new free report called Rapid Video Blogging. It’s a brilliant 92 page report full of useful info that will help you move into the new era of video blogging. Nearly 11,000 people have downloaded it already!

Click Here To Download Your Free Copy Of Rapid Video Blogging

I’ve known Gideon for just about two years now, he actually introduced himself to me online and we formed a friendship. I still do work for him today (though had no hand in this product at all just to be clear!). He’s a master at YouTube and creating compelling, high quality videos and all his products so far have been top quality.

Because you’re smart you will have guessed, or heard, that the free report is a lead in to the launch of his Rapid Video Blogging course. As part of the launch he has some great content, such as the free report of course, and also you’ll get access to some free videos:

Behind-the-scenes: This is a behind-the-scenes look at super fast video creation. It’s 30 minutes long, so not a quickly thrown together video with no content! It takes you behind his home studio setup, showing you everything from lighting to editing to ‘getting comfortable’ tips.

Case Study: This is a real life case study of someone making a full time income from YouTube and her blog – 4,000 to 6,000 bucks per month and again is full of content at over 35 minutes long.

If you haven’t already downloaded the report you can do from the video pages too.

Now I really believe in Gideon’s teaching and his method and have personally seen a small part of what he plans to provide for the course. He has put together a very comprehensive video course that shows you, exactly step-by-step what you need to do to help you successfully implement your very own Rapid Video Blogging system.

My bonus to you

It could be called a bribe, but as it’s extremely complementary, they’re almost two parts of the same whole.

My Income Blogging Guide course that I run with Andrew from We Build Your Blog teaches you step-by-step how to create an income from your blog, monetizing it, and creating your own products for sale. It covers building the blog that Gideon uses as one of his three foundations for your “Video Domination Hub”, and also one of the other three parts (see his report for what that is!).

You see, we contacted Gideon and he said that he doesn’t go into the detail our course does for blog building. “Your course would be an excellent companion as a bonus for people.”

Check out what our course offers by going here: https://blogtechguy.com/go/ibg, plus it includes a free premium WordPress theme and the best support in the business.

But don’t buy our course… get it for free by grabbing Gideon’s course.

How to claim your bonus

1) Join Rapid Video Blogging using this link only https://blogtechguy.com/go/rapidcourse
[By signing up with this affiliate link I do earn a commission.]

2) After buying Gideon’s course just send us your ClickBank receipt and we’ll get you hooked up to our course immediately. Email us at support@incomebloggingguide.com with a copy of your receipt and we will set you up with access within two days.

Please note: If you cancel your Rapid Video Blogging membership, it will also cancel your Income Blogging Guide membership.

That’s it. Buy one course get another free but only if you buy via this link https://blogtechguy.com/go/rapidcourse.

If you have any questions at all please contact me and I’ll do my best to help.

Getting Yourself Into The Blogging Habit

Habits are formed by association, when you repeat something often enough the brain recognizes it as a pattern and that pattern becomes associated with something either pleasurable or negative. As we get older this becomes harder for the brain to accept, so we need to help it along!

Keeping your blog as a positive thing on your task list

Try associating writing your blog with a pleasurable part of your day, maybe you have a cup of your favorite coffee and a couple of biscuits while you write. By a pleasant association you are more likely to enjoy the experience every day. If sitting down and writing becomes connected with a negative experience or feeling you are less likely to want to form that habit. If writing it feels like a chore then you aren’t going to want to sit down and write it!

Build it into your routine. Choose a time of day to write your blog that best suits you and your finest creative brain. Some people work well early in the morning, some in the evening. They don’t take long to update, try allowing yourself some time in your life to write uninterrupted; by allowing yourself some time it does become an integral part of your day. I find the first light of day an inspiration and love listening to the silence of the day before the hustle and bustle starts properly.

Making your environment work for your blogging

It’s also a good idea to make sure working conditions are good for you. Let your friends and family know this is the time that you will be writing your posts and you’d appreciate it if they gave you some peace and quiet for a while. It’s impossible to think when the kids want you to sort out an argument, you’re wanted on the phone or one of the other many reasons our lives are never our own. Shut the door; give yourself some space to think.

Forming the habit of writing it is going to take time, it’s not going to happen overnight, just as a good following won’t. Psychologists recommend doing an activity everyday for 30 days for something to become a habit.

…And that is good advice for a blogger. In order for a blog to work it needs to be updated regularly, every day to start with. Your followers are looking for good and original posts from you regularly. Although you shouldn’t post things just for the sake of a post, that kind of content is less likely to wow than one you actually have something to say in.

Maybe you can’t get to your PC to write sometimes. We all end up with other overriding commitments sometimes. If this happens, try taking a notebook or a voice recorder with you so you can brainstorm at convenient times, when inspiration strikes. Lots of us have this facility on our phones these days – I find both methods useful when I’m out and about, to record ideas that pop into my head.

Keeping the blogging habit alive and well

When it comes to blogging commitments, focus on the positive, not the negative. Rather than dwelling on the posts you forgot to publish, concentrate on tomorrow’s post and make sure that gets done. In order for something to become a habit, you need to think of it in a positive light. If you start concentrating on the negative you will condition your brain to associate blogging with stress, performance anxiety and boredom. Remember we do this for the pleasure, not because it causes us pain!

All habits take a while to form, so give yourself time to get used to your new routine. Keep light-hearted about your blog, and use it as a platform to promote you and your business without feeling overwhelmed by the obligations which regular blogging brings.

More Income Blogging Guide Feedback

As I’m sure a lot of you know by now, Andrew and I run a blogging course called Income Blogging Guide. You can read some previous feedback on this site and on We Build Your Blog, but here are some further reviews.

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Income Blogging Guide

Howard Harkness (owner of Celtic Fiddler) was the winner of our free Ipod contest and says, “The iPod arrived Wednesday. So now I can not only vouch for the ebook, but I can vouch for the fact that they really did give away a new 8Gb iPod Nano like they said they would. I see that they are indeed practicing exactly what they preach in their ebook (which I went back and read again, this time much more thoroughly, and came away even more impressed than before), and I think that they deserve success in their Internet marketing efforts.”
You can Howard’s full blog post about our free blogging guide (and his Ipod win) here: Freebie Blogging Information

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Mike Verdicchio (owner of Confidence and Joy) said, “Particularly helpful is their step-by-step guide, with images, of  ‘must-have’ plugin that you need to install on your blog, plus the necessary tweaks for those plugins.”

You can Mike’s full blog post about our free blogging guide here: Are You Blogging?

Disclaimer: Mike is also a client of mine for my blog solutions.

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The Professor (owner of scripts for your website) says, “I’ve seen lots of so-called “blogging guides” that tell you what you should do, but don’t give you any clue as to HOW to go about doing it. There’s a new one out, and I just got a copy for review the other day. So I took a look at it — it’s got all the details. If you’re a newbie, you’ll love this.”

You can read The Professor’s full blog post about our free guide here: Everything You Need To Know About Blogging

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Martin Henking (owner of iminternetgeldverdienen) says, “If you are looking for an ebook that explains them in understandable terms , how to make money with a blog , then I can highly recommend blogging income.”
You can Martin’s full blog post about our free guide here: Income Blogging

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Scott Moody (owner of Soccer Fit Academy) says, “Over this time our blog has grown from 2-3 readers per day to over 300 readers per day! One of the resources that helped us out during this transition to social media was Andrew and Joel’s Blog Blueprint to Blogging Guide.”

You can Scott’s full blog post about our free guide here: Thinking of Starting a Blog?

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Jack Heape (owner of web marketing local) says, “This blogging guide is laid out in an extremely detailed step-by-step fashion. They make it very easy for a neophyte to find their way through the intricacies of setting up a WordPress blog.”
You can Jack’s full blog post about our free guide here: Income Blogging Guide Blueprint Review

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Iroko Akinola (owner of 15klaptops) says, “For me, this is like the ultimate blogging blueprint, it takes blogging from the scratch to the height of it…”
You can Iroko’s full blog post about our free blogging guide here: Building A Successful Blog: The Income Blogging Guide Blueprint Approach

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Bob McCluskey (owner of Going Strong Seniors) says, “If you don’t understand all of the jargon…don’t worry, they will be completely explained and you will learn some very interesting things about Internet marketing.”
You can Bob’s full blog post about our free blogging guide here: Product Review: How to Make Money from a “Granny Blog”

Do you Digg it?

It can be a bit confusing to know what social networking sites to target to improve your blog readership. One of the most popular sites to use to generate hits on your own site is Digg. Digg has been going since around 2005, and has grown steadily in popularity so that its website traffic was ranked 100th by Alexa.com in April 2010.

What’s it all about?

Digg is a site that allows people to find and share content from anywhere on the web. It operates without editing, as a truly social site. All the content is placed on there by normal people who simply read something they like, and then ‘Digg’ it to let other people know about it.

Basically, it’s a big online popularity contest for good content. Material is ranked in order of popularity and value, and any site, however small or mighty, can be included in the lists. At a time when we are flooded with web pages from all over the world, it can be incredibly useful to have an index of content which is rated by normal readers with no ulterior motive than to share good stuff with other people.

The ‘America’s Got Talent’ of web content

Just like a reality TV show where people are voted on or off according to the entertainment value of what they do, so Digg allows pages to move up or down the scale depending on how good they are. ‘Good’ content could be funny, informative, useful or just plain silly, but it must have something catchy and relevant about it to hit the top spots.

Once a submission to Digg gets enough ratings from people, it hits the front page of the site where millions of visitors can see it. This is like winning America’s Got Talent and hitting the jackpot of popularity – a great goal for anyone who makes a living through online writing or video.

Digg includes images, music, news, video and articles, so it covers the whole spectrum of available web content in its rankings.

Supported by an online community

Digg also offers a community service, where people can discuss items and share them, passing on other pages of interest. Digg’s philosophy is to promote content in an unbiased way, which means that anyone can get on the front page if their material is interesting. It doesn’t make any difference how big or small your site is – it’s the content, and how people respond to it that counts.

In reality, these days it can be incredibly difficult to get onto the front page due to the power users who dominate the site. I’ve been on the front page twice (not with this site as I deliberately only have Twitter on here for reasons I can talk about another time) and can vouch for the massive increase in traffic, but just getting a small amount of traffic from many articles is often worthwhile.

Adding Digg to your blog

It’s pretty easy to use the Digg plug-in to get it on your WordPress site, and start to benefit from sharing your content with other people. There is now an updated application that builds on the previous Digg buttons and widgets, making it straightforward for you to engage Digg on your blog. You can also use a plugin like Share This, Sociable or Sexy Bookmarks.

If you have visitors to your site who like what you do, they can ‘Digg’ your content and start you off on the great global popularity contest of social computing – it’s well worth getting this on to your blog, if only to encourage people to share what you do with the rest of the world!

Why Bother Guest Posting?

Most of us at some point or another have thought about the possibilities of guest blogging, or may even be doing it right now. Guest blogging is the exchange of information (content) from one blogger to another, for a site which is not your own.

It can be hard enough coming up with original content for your own site, so the idea of writing for someone else on top of your usual routine probably fills you with dread. The thing is, there are a number of advantages to lending your services out as a guest blogger. Here’s the lowdown…

Gain exposure on the web

This one is a bit of a no-brainer. The more you put yourself out there on sites and blogs, the more publicity you get to showcase yourself and your services. By taking some time to write for another person, you get the opportunity to introduce yourself to new people and potentially increase your own customer base and contact lists if they like what you have written.

Get subscribers to your own site

Without subscribers to your blog, your site will end up being a lonely and ignored affair, which makes you feel as if you are posting up messages in to the ether. Having a broad range of loyal readers is the equivalent of going to a party and knowing everyone there – it makes you feel as if you are doing something really worthwhile, and your blog is well liked. By posting up quality content as a guest blogger, you enhance your prospects of gaining a wider readership for your work.

Generate more links

Hyperlinks are the friendly and helpful powerhouse of the internet. To enhance your ranking on Google and other engines, you need links. They help you to be recognised as an expert in your field, direct traffic to your site, and increase your visibility on the web. Guest blogging helps you to quickly and easily develop custom anchor-text and back links to your blog. It’s a free and highly effective way of driving your marketing strategy forward.

Direct valuable traffic to your site

We are all ultimately in competition for our readers. If we don’t stay ahead of our game, people will leave our site and look elsewhere for their information. High traffic means high recognition, and high awareness – invaluable if you are selling products through your blog. Sharing your blogging services enables you to generate more traffic. Which enables you to generate more sales. Simple!

Guest blogging is a great way of helping other people, and gaining from it in return. Blog owners gain free content for their site, and you benefit by generating traffic, links and subscribers for your own blog.

If you write quality content that is completely original, use images and research your platform, you will be able to write effective articles which really enhance your personal brand. If you’re lucky, you’ll get asked back to post. You could also ask people to post on your site, and take the day off from writing! Remember that as a guest blogger, this is your chance to showcase your knowledge and encourage people to support you.

If you write good content for other sites, you’ll get all the benefits that guest posting has to offer. If, however, you produce poor-quality writing, you run the risk of doing more harm than good for your own business.

To learn more about guest posting check out Chris Garrett’s Guest Posting eBook ($10).

Using Twitter To Promote Your Blog and Enhance Your Business

You can’t visit many blogs these days without seeing the Twitter logo and being invited to ‘Tweet’. Twitter is a micro-blogging tool which is becoming more and more widely-used and no longer seen as just a bunch of people “writing about what they had for dinner” (I had a salad by the way…). Here are a few ideas on how Twitter is beneficial for you or your business:

As a research tool:

It allows you insight into an amazing community of people from around the world to find out what they are thinking, feeling and experiencing in different ways. In a sense, Twitter has become a news service where you’ll quickly find if there is a breaking story somewhere in the world, by watching it. It is getting more popular because it’s very quick and easy to use. A wide variety of people use it because of the character limit of the messages, which keeps communications brief, convenient and productive.

For collaboration and networking:

Ongoing interaction is helpful for your business, in a number of different ways. It can support you to generate new ideas, or get you in front of potential new customers or collaborators. For your existing customers, it can inspire confidence and let people know what you are up to, encouraging them to stay in touch. It can also create significant relationship opportunities which are useful both now, and longer term.

To direct traffic:

Twitter is all about encouraging people to stay in touch! If your Twitter page is not driving direct traffic to your blog, then it’s not doing its job properly. There are many ways to drive direct traffic to your own website, from your page. You need to use these key benefits by posting regular, informative ‘Tweets’ to your followers to keep things lively and interesting.

As a marketing tool:

For marketers who use it, this is a great way to reach out to a different demographic. For those who are not able to commit to regular blogging, particularly due to time restraints, it could be the answer for social marketing. Using it is an interesting exercise for companies, to try communicating their own announcements.

To reinforce your brand:

You can use it to expand your brand or to show a different side of you. Some people inject humor into Twittering that you don’t see on blogs. There’s also something a little more personal about many of the people on it, letting you see the ‘real’ person behind the business image.

To promote content:

Twitter can potentially drive traffic and promote content to your primary sales site. It offers a tool called ‘Twitter Feed’ which will take the titles and URLs from blog feeds and publish it on your account. This is a great way to promote your content, without you having to lift a finger.

To enhance SEO:

You can increase the popularity of your profile page with the help of some tricks. Find people’s Twitter pages which rank highly. For Example, ‘Brent D. Payne’ is a popular user who has a 7 page ranking and 21,720 followers to his profile. If you can link to a well-visited profile page, your profile will get popular and ranked in return.

For easy updates:

Now you can use your cell phone to post updates! This will help you to keep up with fresh and related content from anywhere, any time. You can very easily post text from your cell phone as Twitter allows 140 characters for one post. Updating your profile page frequently will bring people back to find what you are posting.

To assess your audience:

Through Twitter, you can get the sense of what people think about a subject, which is a very positive way of making sure you post well. It helps you to know people better, and supports you to keep updated on the thoughts of your potential readers and their requirements, and then cater for them.
All in all, it’s a convenient, fun and simple tool to use which holds a number of benefits over conventional tools. If you’re not Tweeting already, perhaps it’s time to sign up?

There are may other benefits, what are your favorites?

Improving Your Blog Stickiness

It’s relatively easy to get your blog set up and start updating it with great articles. It’s also straightforward to market it, let people know it is out there, and do what you can to encourage people to come and visit your site. With the right tools and support, you can get a great blog up and running in a small space of time.

What can prove to be a little more difficult is getting people to stick around. We’ve all visited new blogs and checked them out, and then clicked away from them, never to return again.

So. What is the ‘stickiness’ factor, and how do you make sure you have it on your blog? Here are a few ideas…

The soap opera technique

Do you ever watch soap operas? Some people live by them. They have an ongoing story to tell, and they retain maximum ‘stickiness’ in a number of ways. These include:

  • Running plot lines that don’t ever truly conclude (ever watched Lost?!).
  • Leaving you hanging with unanswered questions.
  • Dealing with relevant topics that people can identify with.
  • Letting you get to know the characters, so you care about how they’re getting on.

All these factors can apply equally well to blogging, and you can take inspiration from soap techniques for your own writing. By using open writing styles, you can make sure that people come back to your blog regularly to see how you’re getting on, and develop relationships with people that mean they are eager to get your next installment!

Keep abreast of leading-edge developments in your field

If you can tap in to news as it breaks in your industry, you stand a good chance of retaining your readership for good. Make your blog the first port of call for updates and information, and people will come back again and again, using you as a primary resource for finding things out. The best way to do this is to look online for relevant RSS feeds and subscribe to them, then comment on useful or interesting things which apply to your field of expertise.

Try providing useful widgets

If you make your blog useful, the likelihood is people will come back to the site as a matter of course, as part of their daily routine. Widgets such as weather updates, news items on a particular subject, or essential information such as share prices, promotions or offers (depending upon your area of industry) can be a great – and easy – way of making your blog site indispensable to your readers. Make it easy for people to bookmark you, and then make them want to visit you time and again.

Remind people through other means to visit your blog

Sometimes, we forget about even the best things in life. Have you ever discovered a great new recipe for a meal, only to kind of forget about it again? Blogs can be like that. Even the best ones can slip the net if people aren’t given a reminder to go back and check in with them. Keep your blog at the forefront of your readers’ minds, by linking to it from your other resources. Make it a prominent part of your company web site, and try sending out monthly e-mail newsletters that link people straight back to your blog. Make it even easier for people to return, by offering a prompt to add your blog to their ‘Favorites’ list.

Harness the power of storytelling

Storytelling is a skill which every single person responds to. Structure your blog posts with a clear beginning, a great middle and a decisive ending. These techniques tap in to our inherent response to stories which has been developed in us since we were children. By making your posts clear, well-structured and readable, you’ll give people a sense of ease when they read your posts, and encourage them to return to your site for another dose of storytelling, every day. As busy adults, we don’t often get the chance to take time out and lose ourselves in a great story. Your blog can be one of the places where people pop in to tune out for a while!

Build up long-term online relationships

This is the most simple, and most effective, way of building your readership and making your blog stickier than a fly caught in treacle (mmmm…). If people who visit feel that they are getting to know you, and you are reliable when it comes to providing help and support, they’ll come to view you as a valued colleague and friend. This is achieved by:

  • Making regular (and I mean REGULAR) updates on your blog.
  • Answering all comments and queries quickly and efficiently.
  • Being helpful, supportive and proactive when it comes to dealing with comments.
  • Visiting other blogs, and offering them the readership that you yourself are seeking to gain.

…Simple!

If you have a ‘sticky’ blog, get in touch in the comments and share your expertise with me!