These days, Twitter is as much a part of our everyday lives as drinking coffee or taking the car out. Whenever we sit in the movies, go to a concert, or see something interesting on the street, it’s inevitable that at least half the people around us are tapping on their smartphones, and updating their status through a nifty tweet as they watch. Because of this, many small businesses may feel a little jaded with Twitter, thinking it has been taken over by self-promotional activities, political grandstanding, or youngsters updating their site with a stream of mundane drivel.
Despite the Twitter phenomenon becoming ever more popular and mainstream, however, it is still a great tool for marketing your business effectively, and building strong relationships online with your customers and peers.
Twitter is essentially a public text messaging service. Whereas many of us like to let one or two of our closest friends and colleagues know what we are up to, Twitter publicizes your antics to the whole world. The site which started out as a miniature blogging concept has now revolutionized online communications, inviting ever more public and controversial figures to share their thoughts and actions with the online world. Executions, political spats, governmental updates, and celebrity break-ups are all announced through Twitter, leaving no doubt as to the power and magnitude of this social phenomenon.
If you are the sort of person who would rather text message someone on your mobile than give them a call, then Twitter is probably ideal for you. Short, sweet, and to the point, the site’s restrictions on word count and content mean that no-one can spend a long time updating their status, and you can get what you want people to know out there with minimal effort. The very brevity of Twitter is the attribute that has made it so successful, leaving people who are nervous of Facebook and its in-depth plumbing of people’s lives, flocking to this more succinct and economically-worded site.
Essentially, Twitter features two basic functions. It enables people to follow updates that you post, and allows you to follow those people whose updates you want to read for yourself. The concept is simple – it’s taking the status bar from Facebook, and focusing upon that as the primary means of contacting others. Because of the simplicity of Twitter, it has become widely used as a business and marketing tool, enabling online entrepreneurs to share information and updates about their products and services, for free. People who regularly use Twitter can glance across their page and catch up with updates from those who they are following, for simple, quick, and easy access to the latest goings-on.
There are a number of easy ways that Twitter can help you with your online marketing and customer generation. Consider doing one or more of the following:
- Follow people across your industry so you can stay right up-to-date with issues, changes across the business, or new innovations.
- Connect with people to share best practice and advice, and ask for help when you need it.
- Set up search terms to get a list of tailored tweets (even for people who you may not be following) to stay abreast of issues that are of interest for you and your business.
- Ask people for services, and offer your services to others. Remember that you need to sell carefully, as Twitter is not primarily designed for cold approaches – build up relationships first, and offer your support when asked.
- Conduct market research on certain products and services in your market, to ascertain what people want, and how best to provide it for them.
- Send out requests for feedback, shares, and comments on blog posts or new webpages you’ve developed.
- Market your products and services in a friendly and approachable way to those people who follow you on Twitter.
- Offer an instant customer service to people who mention you or your products, keeping an eye on potential complaints and addressing them promptly.
- Network with a group of people with whom you can quickly and easily connect, and with whom you can develop ongoing and strong relationships.
Twitter is fast, simple, and easy to use, and doesn’t have the invasive quality of a direct email. It’s ideal for short, pithy comments and marketing messages, as it is restricted to a 140-character limit, meaning you don’t have to spend hours crafting your messages.
However, using Twitter is the same as any other online platform, and governed by the same rules. Stay clear of spamming, keep your Tweets professional and friendly, and avoid bombarding your potential customers with reams of sales material. You can use Twitter with a number of tools including TweetDeck and HootSuite to manage your list of contacts efficiently, searching through the messages posted by other people quickly and easily.
If you’d like to know more about using Twitter for your business marketing and advertising, there’s a great little guide available at http://www.wikihow.com/Use-Twitter. There are loads of different features available for Twitter, so have a look around at what you can achieve, and develop your knowledge to provide focused posts with techniques such as hashtags. If you fancy sharpening your tweeting teeth on someone, my address on Twitter is @BlogTechGuy!
Twitter Tools
Hootsuite
HootSuite is asimple to use online application that lets you combine all of your social media accounts into one, incorporating Twitter, Facebook, and LinkedIn. It enables you to schedule, send, and receive messages across multiple platforms, all from one place. By bringing all of your social networking into one application, you can save hours of time. There’s a simple HootSuite plugin for Firefox through which you can schedule messages and follow RSS feeds.
If you find maintaining social media accounts too time-consuming, try using HootSuite once a week, scanning the feeds to see if there are any interesting conversations that you can join, “like,” or share.
HootSuite also allows you to upload multiple messages in advance and then pick the date and time that you want them to appear. In around half an hour a week, you can do all of your marketing and social networking in one go, saving a great deal of time compared with going into each site individually. It is, however, worth keeping the HootSuite application open while you’re working, so you can respond to any direct messages in a timely manner.
TweetDeck
TweetDeck is considered to be the most useful and practical application available for managing your Twitter account. You can customize the interface to control the users, tweets and columns on your account, saving valuable time and making Twitter easy to manage and use each day. TweetDeck allows you to write status updates, create short URLs for webpages, shorten messages, and apply hashtags to your messages, all from one simple interface. Easy to use, fairly intuitive, and convenient, it’s a great way to access your Twitter account and use it without any undue pressure.
TweetDeck provides options to start new groups, manage them, and choose members for each, enabling you to send out direct messages to specific groups of people. You could, for example, divide your updates into personal, business, family, or advertising messages. There is an advanced search option that lets you see all recent tweets that may be relevant to you, and you can use this to start new conversations with people.
