Blogging To Increase Your Search Engine Ranking

Understanding and factoring in Search Engine Optimization when you’re posting articles can be a bit daunting. However, there are organizations out there that provide data to help which can help your search engine ranking. Every two years, SEOmoz survey 100 of the industry’s top SEO minds.

In 2009, 72 SEOs participated in the data gathering process, answering survey questions that consumed hours of time. The resulting document was a useful aggregation of data about how search engines rank documents.

This data is useful when we are trying to work out how to optimize our sites to improve our search engine ranking. It looks at the factors used in search ranking by major search engines, and outlines what works, and what doesn’t, when it comes to Search Engine Optimization.

It’s worth looking at the data to apply it to your own blog, bearing SEO in mind when you post:

Factors that support good search engine rankings:

1. Anchor Text with Keyword from External Links
2. External Link Popularity (Quantity & Quality of External Link)
3. Diversity of Linking Domains
4. Keyword in Title Tag
5. Trustworthiness of the Domain Based on Link Distance from Trusted Domains.

Once you understand the principles behind these positive factors, it’s easy enough to bear them in mind for search engine ranking when you post articles. Search engines respond well to well-chosen keywords, quality links to good sites, and a wide variety of diverse links.

Negative factors which lower your ranking:

1. Cloak with Malicious/Manipulative Intent
2. Link from link brokers/seller
3. Link from spam website
4. Cloaking by User Agent
5. Frequent Server Downtime & Site Inaccessibility.

These are pretty easy to understand – if you are using your site to spam, cloak malicious software or be badly behaved in any way, you’ll lose your credibility. Similarly, badly-built sites with broken links are going to be low-ranking.

Top 5 most contentious factors that put people off:

1. Cloaking by Cookie Detection
2. Cloaking by JavaScript/Rich Media Support Detection
3. Hiding Text with same/similar colored text/background
4. Cloaking by IP Address 15.3% moderate contention
5. Cloaking by User Agent 15.2% moderate contention.

If you don’t know what these are, then great! This report shows that there was very little change from the 2007 search ranking factors. The primary factors in SEO have not changed very much according to SEOmoz, despite the fact that search engines improve their features and technologies continuously.

Hopefully these search ranking factors will help search engine optimizers who are serious about managing positive changes in their sites. By sticking to the rules of good posting, using keywords and links effectively, and steering clear of spam or scams, you will be able to gradually climb up the ladder of the search engine page ranks and get to the top!

A high search engine ranking helps to bring your business to the attention of the people that matter – your existing and potential customers, and service users. SEO data provides us with the information we need to understand how search engine page rankings work, and what we need to do to enhance our own.
(source for data: www.seomoz.org)

SEO Plugin for WordPress – A Look At ScribeSEO

There’s a new SEO plugin for WordPress called ScribeSEO by Brian Clark from Copyblogger. There are still a few bugs but looks like it could be brilliant and is already very useful. A free trial is available as the plugin is based on the number of times you use it, and at the moment you can get the first ten uses for free.

If you want more info on the factors that go into search rankings, take a look at the search engine ranking factors for 2009 from SEOmoz. I bet you’ll be surprised with what you read on there, and how little actual page content is thought to have to do with it.

Get the free trial from ScribeSEO and take it for a test run. It attempts to make SEO copywriting much more simple than it is now, and while you still need to pay attention to creating good headlines and interesting content, it may help with the final optimization steps that you’ve been missing.