This is a guest post written by Brianne Walter who is a freelance blogger who is passionate about writing. If you’d like to write a guest post please contact me.
Marketing is as vital to a business as environment is to us. Without marketing, our products never get recognition and they die an unknown death. In this era of internet technology, marketing is no more limited to newspapers and television advertisements. It has reached a global level, thanks to the gift of internet. With almost 70% of the world’s population having access to internet, brands can aim at bigger and international level goals. The Internet has enabled two different types of marketing – online and offline. In order to make your business succeed in both these types, there are some marketing strategies which you must adopt.
Firstly, you can put up a URL or any other printed material to track offline marketing successfully. Also make sure that the URL is optimal as well as targeted so as to successfully track your company’s offline marketing performance on the basis of analytic. Information like webpages which are frequently visited, the number of individuals who complete forms and the area from which people are visiting your site, can be gathered from the way of proper tracking. Through this way, you get an idea of your online and offline marketing approaches.
Secondly, you can use your social networking site to drive your contacts towards your offline marketing site. You can offer people who follow you on your social networking site, an exclusive item. This step will instigate them to visit your site on a regular basis, thus increasing the page traffic on your marketing page. This will enable you to get a pretty fair idea of how successfully your online and offline marketing strategies are working.
Thirdly, you may take into consideration the technology involved inside the mobile market i.e. Quick Response Codes or QR codes. These codes perform the function of sending offline prospects to your website if visitors fill in a survey form in it. This technique could turn out to be the most powerful online as well as offline marketing strategy if used wisely.
Fourthly, you can add your social networking site’s link address to the offline version of your site. In addition, ads which are free to your social networking company may also be put up there. After taking this step, you may suggest your friends to follow you and thus get special offers via social networking sites. You should work manually to promote your business rather than just putting up your company’s logo to notify people about your presence. You don’t just need a presence; you need a high degree of activity as well.
Finally, you can also make use of offline mailers. Prospects will be asking you some questions. You need to reply them back as soon as possible and also consider asking them things like their background, their location etc. Through this way, you shall be able to build a relationship and make the conversation part much easier. Through the conversation process, you are able to establish a mutual correlation between yourself and your client.
These are some of the online and offline strategies which you may follow up to establish a flourishing business, available both online and offline.
About the author: Brianne is a blogger by profession. She loves writing, reading and traveling. Beside this she is fond of luxury cars and wishes to own one day Audi R8 V10.