You Know More Than You Think

A great post over at SEO Book was titled You Aren’t Average and included this video below. Scott from Google was in Times Square in New York and asked over 50 passersby of different ages and backgrounds “What is a browser?” Watch the many responses people came up with:

There are many lessons for us to learn from this, about ourselves, and our readers and customers. Read the post You Aren’t Average for insights, and comment below.

WordPress Through the Eyes of Google

Apparently WordPress automatically takes care of ~90% of the mechanics of SEO. The video below, from San Francisco WordCamp ’09, is pretty long (46 minutes) but more interesting than an episode of CSI. Recommended viewing if you care about SEO on WordPress, fantastic stuff.

“Matt Cutts from the Web Spam team at Google showcases the good and the bad of WordPress as seen through the eyes of Google, including basics on how Google search works and how you can boost your blog’s results in Google searches” (via

Google SEO Starter Guide

To follow up from my previous post on Google SEO, the big G themselves have an excellent Search Engine Optimization Starter Guide that covers around a dozen common areas that webmasters might consider optimizing.

From the Google Webmaster Central Blog:

“What are some simple ways that I can improve my website’s performance in Google? There are lots of possible answers to this question, and a wealth of search engine optimization information on the web, so much that it can be intimidating for newer webmasters or those unfamiliar with the topic. We thought it’d be useful to create a compact guide that lists some best practices that teams within Google and external webmasters alike can follow that could improve their sites’ crawlability and indexing.

We felt that these areas (like improving title and description meta tags, URL structure, site navigation, content creation, anchor text, and more) would apply to webmasters of all experience levels and sites of all sizes and types. Throughout the guide, we also worked in many illustrations, pitfalls to avoid, and links to other resources that help expand our explanation of the topics. We plan on updating the guide at regular intervals with new optimization suggestions and to keep the technical advice current.”

Download it for free here.

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