Spend any time at all in the blogosphere, and you will eventually come across blog carnivals. The festive name hides a serious business benefit: A way of promoting your blog and your business online, by joining a group of bloggers who all share similar interests as yourself. In essence, a blog carnival is an online event which brings together bloggers who specialize in certain subjects, showcasing their work and offering a series of links for customers to access subjects they are interested in, easily.
How does a blog carnival work?
Just as a special-interest publication such as a fitness magazine or film review guide has a series of articles on a similar theme, so the blog carnival is designed to invite submissions from talented bloggers on a scheduled subject, so all topics share a subject can offer different perspectives on a chosen topic.
Carnivals are published as articles with a series of links collated by the owner of the scheme. Other people are able to submit their articles, leading to a superb collection of related writing. Usually hosted by guest writers, carnivals move from site to site depending upon who is hosting the event.
Blog owners can really increase traffic to their own site by submitting articles to blog carnivals in their field of interest or expertise, and if they are successfully featured within the carnival they stand to gain readers and reviews.
www.blogcarnival.com is the most popular site for listing these online events, and it’s well worth researching what is coming up to see if your work can fit in to one of them.
Why should we get involved with blog carnivals?
Blog carnivals bring a host of benefits to the business blogger. They support people to join an established community with other people who share similar interests, opening up possibilities for marketing to potential new customers in your industry area. They also help to drive traffic to your site, by giving you well-publicized backlinks to your blog which encourages people to visit and stick around.
Joining a carnival also brings you recognition for your efforts as a blogger, as you gain feedback from a wide range of people who may not have found your article, otherwise. This can be a real confidence boost for people who blog regularly and can sometimes feel as if their efforts are going unrecognized.
Most carnivals offer you the services of an experienced editor, which can give you insight in to your writing style, offering advice about how you can improve to attract a wider audience. Perhaps best of all, being part of a scheduled carnival gets you in to contact with a network of people, all of whom share your passion and interest for your area of expertise.
You can find out more about blog carnivals, and when future ones are scheduled, by searching online. You have nothing to lose, and everything to gain by joining a carnival, so do some research and find one taking place soon that you can get involved in!