Blog Mastermind Re-Opens Its Doors

As I previously mentioned it was coming you should have expected it, but today Blog Mastermind re-opens it’s doors.

In addition to the previous excellent 32 minute Conversion Blogging video that takes you inside his Internet business, Yaro Starak has just released two further videos called How I Make Money Blogging (22 minutes) and Show Me The Money (17 minutes).

Even if you’re not planning on joining, the two Conversion Blogging and How To Make Money Blogging free videos are really worth watching to give you insight into how a blog can become a major source of income for you. There is very little that Yaro doesn’t share with you about his journey and how he makes money online, so from just watching these videos you can learn a lot about what might work best for you. The Show Me The Money video is just proof of how Yaro earns his money, so if you need convincing, take a look.

How To Make Money Blogging Show Me The Money
Conversion Blogging

As most of you know, I am a graduate of Blog Mastermind myself, and that is why I have faith in it and why I promote it. It is the only blogging course I promote, so please let me know any questions you have about it and I would be happy to try to answer them for you.

Learn How To Blog

Blogging is just writing, right? Well partly yes and mostly no. Clients and email subscribers will know that I recommend and promote Yaro Starak’s Blog Mastermind course. Not only because I get some affiliate commission (which I do if you sign up using my link) but also as a graduate of the Blog Mastermind course myself I know the value of what it can teach you. Even if you don’t use my affiliate link I strongly urge you to take a look at the course and see if it’s the right fit for you. Does it fit with your long term blogging plans? The constraints on your time? Your budget?

For those who don’t know, Yaro Starak, is a well-respected blogger and blog trainer who generates a steady $10,000 to $20,000 each and every month.

As part of the re-opening of Blog Mastermind he has released a free video that takes you inside his Internet business, which is based on just one blog.

Conversion Blogging

I’ve watched first video, which is 32 minutes long (grab a drink) and it really is worth your time. The marketing spiel lives up to the content this time, as the video talks about:

– Why blogs are the only Web 2.0 marketing tool you will ever need
– Exactly how Yaro uses his blog to build a MASSIVE email list
– How just a blog can turn you into the No. 1 authority in your market
– What methods Yaro uses to translate his blog into a steady cash-flow stream
– How you can replicate Yaro’s methods using just one blog and get started in minutes

Plus you can sign up for another free video on Income Generation, and access to the excellent free Blog Profits Blueprint PDF report. Even if you simply watch these free videos and read the free report I think you’ll learn a lot. If you’ve got some spare time, why not take a look now.

I have a WordPress Blog. Now What?

The “now what?” moment has hit many of my clients, and I don’t like to leave them hanging. They may just want an install or upgrade but usually I end up straying into more technical aspects and even, dare I say it, blog consulting!

Blog Settings

First things first, change your password. You get given a random password, it’s hard to remember and you’ll forget it. Yes you will. Go to your profile and change it. In fact, to be even more secure while you’re there you can set up another admin user with a different username. Then log out, log in with the new admin username and delete the user called “admin”. This is because everyone knows WordPress blogs have a username of admin and this makes it slightly easier for them to try to hack into your site.

Delete the standard Hello World post. And it’s comment.

Update the About page. A standard one will have been created for you so edit it to your needs.

Change the tagline for you blog. It says “Just another WordPress weblog”. Your theme may or may not display this tagline, but the default is not what you want it to be.

Get rid of all the default standard links in the blogroll. Why link to sites that might not be relevant to your blog or it’s readers?

Configure your discussion options. Here you can set whether blog comments are left automatically or they’re held for you to approve. I like to put “An administrator must always approve the comment”, as nothing worse than spam getting through even if you have anti-spam plugins installed.

Configure Permalinks. Permalinks are the part of the URL that comes after your domain name when on a single post or Page page. WordPress handles these automatically so you don’t have to (though you can alter them if you really want to). My preferred format at the moment is /%post_id%/%postname%/ which gives the post number and then the post name (obviously).

Create Categories. This is an important step, as they will help organise your content on your blog. I like to think of categories as broad folders, like Cars or Birds. You can add categories whenever you like so you don’t have to think of everything up front.

There are many more things to do, such as set up Feedburner, change your theme, change you comments wording, add an email subscription box, set up Google Analytics and so on, some of which I will cover in future posts.

Blog Content

The above is all very well but the time comes where you actually have to write for your blog! The following is written by my blog mentor, and friend, Yaro Starak, who is opening the doors to his Blog Mastermind coaching program today!

“In every bloggers life comes a special day – the day they first launch a new blog. Now unless you went out and purchased someone else”s blog chances are your blog launched with only one very loyal reader – you. Maybe a few days later you received a few hits when you told your sister, father, girlfriend and best friend about your new blog but that”s about as far you went when it comes to finding readers.

Here are the top 10 techniques new bloggers can use to find readers. These are tips specifically for new bloggers, those people who have next-to-no audience at the moment and want to get the ball rolling.

It helps if you work on this list from top to bottom as each technique builds on the previous step to help you create momentum. Eventually once you establish enough momentum you gain what is called "traction", which is a large enough audience base (about 500 readers a day is good) that you no longer have to work too hard on finding new readers. Instead your current loyal readers do the work for you through word of mouth.

Top 10 Tips

10. Write at least five major “pillar” articles. A pillar article is a tutorial style article aimed to teach your audience something. Generally they are longer than 500 words and have lots of very practical tips or advice. This article you are currently reading could be considered a pillar article since it is very practical and a good “how-to” lesson. This style of article has long term appeal, stays current (it isn’t news or time dependent) and offers real value and insight. The more pillars you have on your blog the better.

9. Write one new blog post per day minimum. Not every post has to be a pillar, but you should work on getting those five pillars done at the same time as you keep your blog fresh with a daily news or short article style post. The important thing here is to demonstrate to first time visitors that your blog is updated all the time so they feel that if they come back tomorrow they will likely find something new. This causes them to bookmark your site or subscribe to your blog feed.

You don”t have to produce one post per day all the time but it is important you do when your blog is brand new. Once you get traction you still need to keep the fresh content coming but your loyal audience will be more forgiving if you slow down to a few per week instead. The first few months are critical so the more content you can produce at this time the better.

8. Use a proper domain name. If you are serious about blogging be serious about what you call your blog. In order for people to easily spread the word about your blog you need a easily rememberable domain name. People often talk about blogs they like when they are speaking to friends in the real world (that”s the offline world, you remember that place right?) so you need to make it easy for them to spread the word and pass on your URL. Try and get a .com if you can and focus on small easy to remember domains rather than worry about having the correct keywords (of course if you can get great keywords and easy to remember then you’ve done a good job!).

7. Start commenting on other blogs. Once you have your pillar articles and your daily fresh smaller articles your blog is ready to be exposed to the world. One of the best ways to find the right type of reader for your blog is to comment on other people’s blogs. You should aim to comment on blogs focused on a similar niche topic to yours since the readers there will be more likely to be interested in your blog.

Most blog commenting systems allow you to have your name/title linked to your blog when you leave a comment. This is how people find your blog. If you are a prolific commentor and always have something valuable to say then people will be interested to read more of your work and hence click through to visit your blog.

6. Trackback and link to other blogs in your blog posts. A trackback is sort of like a blog conversation. When you write a new article to your blog and it links or references another blogger”s article you can do a trackback to their entry. What this does is leave a truncated summary of your blog post on their blog entry – it”s sort of like your blog telling someone else’s blog that you wrote an article mentioning them. Trackbacks often appear like comments.

This is a good technique because like leaving comments a trackback leaves a link from another blog back to yours for readers to follow, but it also does something very important – it gets the attention of another blogger. The other blogger will likely come and read your post eager to see what you wrote about them. They may then become a loyal reader of yours or at least monitor you and if you are lucky some time down the road they may do a post linking to your blog bringing in more new readers.

5. Encourage comments on your own blog. One of the most powerful ways to convince someone to become a loyal reader is to show there are other loyal readers already following your work. If they see people commenting on your blog then they infer that your content must be good since you have readers so they should stick around and see what all the fuss is about. To encourage comments you can simply pose a question in a blog post. Be sure to always respond to comments as well so you can keep the conversation going.

4. Submit your latest pillar article to a blog carnival. A blog carnival is a post in a blog that summarizes a collection of articles from many different blogs on a specific topic. The idea is to collect some of the best content on a topic in a given week. Often many other blogs link back to a carnival host and as such the people that have articles featured in the carnival often enjoy a spike in new readers.

To find the right blog carnival for your blog, do a search at blogcarnival.com.

3. Submit your blog to blogtopsites.com. To be honest this tip is not going to bring in a flood of new readers but it”s so easy to do and only takes five minutes so it”s worth the effort. Go to Blog Top Sites, find the appropriate category for your blog and submit it. You have to copy and paste a couple of lines of code on to your blog so you can rank and then sit back and watch the traffic come in. You will probably only get 1-10 incoming readers per day with this technique but over time it can build up as you climb the rankings. It all helps!

2. Submit your articles to EzineArticles.com. This is another tip that doesn’t bring in hundreds of new visitors immediately (although it can if you keep doing it) but it”s worthwhile because you simply leverage what you already have – your pillar articles. Once a week or so take one of your pillar articles and submit it to Ezine Articles. Your article then becomes available to other people who can republish your article on their website or in their newsletter.

How you benefit is through what is called your “Resource Box”. You create your own resource box which is like a signature file where you include one to two sentences and link back to your website (or blog in this case). Anyone who publishes your article has to include your resource box so you get incoming links. If someone with a large newsletter publishes your article you can get a lot of new readers at once.

1. Write more pillar articles. Everything you do above will help you to find blog readers however all of the techniques I’ve listed only work when you have strong pillars in place. Without them if you do everything above you may bring in readers but they won’t stay or bother to come back. Aim for one solid pillar article per week and by the end of the year you will have a database of over 50 fantastic feature articles that will work hard for you to bring in more and more readers.

I hope you enjoyed my list of traffic tips. Everything listed above are techniques I’ve put into place myself for my blogs and have worked for me, however it”s certainly not a comprehensive list. There are many more things you can do. Finding readers is all about testing to see what works best for you and your audience and I have no doubt if you put your mind to it you will find a balance that works for you.”

The Blog Content section of this article was written by Yaro Starak, a professional blogger and my blog mentor. He is the leader of the Blog Mastermind mentoring program designed to teach bloggers how to earn a full time income blogging part time.

How To Become A Blog Expert – Why Most Bloggers Are Stuck Reporting

Yaro Starak will very soon re-open his doors to Blog Mastermind, in my opinion the best blog coaching and mentoring program out there. I’ve personally been through the course so have first hand experience of how good it is. His Blog Profits Blueprint FREE eBook is a must read for bloggers. Below he discusses how to move from being a reporter to an expert.

“There are basically two types of bloggers in the world – reporters and experts – and some people perform both roles (usually the experts, it’s hard for reporters to become experts, but it’s easy for experts to report).

If you have ever taken an Internet marketing course or attended a seminar specifically for beginners, you have probably heard about the two different methodologies. Whenever the business model is based on content, and if you blog for money then the model is based on content, people are taught to either start as reporters, or if possible step up as experts.

I’ll be frank; you want to be the expert.

Reporters leverage the content of the experts and in most cases people start off as reporters because they haven’t established expertise. Experts enjoy the perks of preeminence, higher conversion rates because of perceived value, it’s easier to get publicity, people are more likely to seek you out rather than you having to seek others out, joint ventures come easier, etc… experts in most cases simply make more money and attract more attention.

Most Bloggers Are Reporters

The thing with expertise is that it requires something – experience. No person becomes an expert without doing things and learning. Bloggers usually start out without expertise and as a result begin their blogging journey by talking about everything going on in their niche (reporting) and by interviewing and talking about other experts (reporting again).

There’s nothing wrong with reporting of course and for many people it’s a necessity at first until you build up some expertise. Unfortunately the ratios are pretty skewed when it comes to reporters and experts – there are a lot more reporters than there are experts, hence reporters tend to struggle to gain attention and when they do, they often just enhance the reputation of the expert they are reporting on.

Click here to get The Blog Profits Blueprint

Don’t Replicate Your Teacher

If you have ever spent some time browsing products in the learn Internet marketing niche you will notice a pattern. Many people first study Internet marketing from a “guru” (for lack of a better term). The guru teaches how he or she is able to make money online, and very often the view that the student gleams is that in order to make money online you have to teach others how to make money online.

The end result of this process is a huge army of amateurs attempting to replicate what their teacher does in the same industry – the Internet marketing industry – not realizing that without expert status based on a proven record and all the perks that come with it, it’s next to impossible to succeed.

Even people, who enjoy marginal success, say for example growing an email list of 1,000 people, then go out and launch a product about how to grow an email list of 1,000 people. Now I have no problems with that, I think it’s fine to teach beginners and leverage whatever achievements you have, the problem is that people gravitate to the same niche – Internet marketing – and rarely have any key points of differentiation.

How many products out there do you know of that all claim to teach the same things – email marketing, SEO, pay per click, affiliate marketing, and all the sub-niches that fall under the category of Internet marketing. It’s a saturated market, yet when you see your teachers and other gurus making money teaching others how to make money (and let’s face it – making money as a subject is one of the most compelling) – your natural inclination is to follow in their footsteps.

If the key is to become an expert and you haven’t spent the last 5-10 years making money online, I suggest you look for another niche to establish expertise in.

Report on Your Process, Not Others

The secret to progress from reporter to expert is not to focus on other experts and instead report on your own journey. When you are learning how to do something and implementing things day by day, or studying other people’s work, you need to take your process and what you do as a result of what you learn, and use it as content for your blog.

It’s okay to talk about experts when you learn something from them, but always relate it to what you are doing. If you learn a technique from an expert it’s fine to state you learned it from them (and affiliate link to their product too!) but you should then take that technique, apply it to what you are doing and then report back YOUR results, not there’s. Frame things using your opinion – your stories – and don’t regurgitate what the expert said. The key is differentiation and personality, not replication.

Expertise comes from doing things most people don’t do and then talking about it. If you do this often enough you wake up one day as an expert, possibly without even realizing how it happened, simply because you were so good at reporting what you did.

Become A Blogger logo

You Are Already An Expert

Most people fail to become experts (or perceived as experts) because they don’t leverage what they already know. Every person who lives a life learns things as they go, takes action every day and knows something about something. The reason why they never become an expert is because they choose not to (which is fine for some, not everyone wants to be an expert), but if your goal is to blog your way to expertise and leave the world of reporting behind you have to start teaching and doing so by leveraging real experience.

Experience can come from what you do today and what you have done previously; you just need to take enough steps to demonstrate what you already know and what you are presently learning along your journey. I know so many people in my life, who are experts simply by virtue of the life they have lived, yet they are so insecure about what they know, they never commit their knowledge to words for fear of…well fear.

Blogs and the Web in general, are amazing resources when you leverage them as a communication tool to spread your expertise because of the sheer scope of people they can reach. If all you ever do is talk to people in person and share your experience using limited communication mediums, you haven’t much hope of becoming an expert. Take what you know and show other people through blogging, and you might be surprised how people change their perception of you in time.

Reporting Is A Stepping Stone

If your previous experience and expertise is from an area you want to leave behind or you are starting from “scratch”, then reporting is the path you must walk, at least for the short term.

Reporting is a lot of fun. Interviewing experts, talking about what other people are doing and just being part of a community is not a bad way to blog. In many cases people make a career of reporting (journalism is about just that), but if you truly want success and exponential results, at some point you will have to stand up and proclaim yourself as someone unusually good at something and then proceed to demonstrate it over and over again.

Have patience and focus on what you do to learn and then translate that experience into lessons for others, and remember, it’s okay to be a big fish in a small pond, that’s all most experts really are.”

As I mentioned at the start, this article was by Yaro Starak, a professional blogger and my blog mentor. He is the leader of the Blog Mastermind blog mentoring program designed to teach bloggers how to earn a full time income blogging part time.

Get more information about Blog Mastermind.