How Businesses Use Facebook for Business

This is a guest post written by Veronica Clyde. If you’d like to write a guest post please contact me.

Facebook is the social media powerhouse that just about everyone seems to be using. Businesses are making good use of the features on the site, as well. However, it pays to know some of the best practices when it comes to using the site so that it is possible to remain in compliance with the terms and conditions of the site and to gain more friends and followers.

Proper Profile Management

Facebook
One of the areas where people and businesses seem to have the most trouble is with the profile. It is important to manage one’s profile appropriately. You should make sure that you have a business page for your company, and always read the rules and regulations for the business accounts. These rules change periodically, so you will want to make sure that you have the most current information.

Photos on the profile are a great way to add more elements of interest and to humanize a company. It is important to make sure that any photos, graphics, or videos that you have on your profile are image appropriate and that they represent your business. For different businesses, this may mean different things. A law firm might want to have headshots of their legal team. A crafter who sells quilts online may want to have some homier photos for customers to see. The media you show on your site should match your company. Inappropriate content may turn away some potential followers and customers.

Make sure that you have links available for your website, as well as any other social networking sites to which you belong. The more information available for customers and followers the better. They may want to start following your blog or they may bookmark your site. You should also make sure that you have a Facebook vanity URL, which is going to make it much easier for people to find you on FB.

Connect and Engage

When you are posting content on your page, you have to remember that people want to see more than just information about your latest projects, products, or news. They want to have interesting and engaging information. In addition, make sure that you ask some questions and invite discussion on your page. When you do this, you are able to connect with users more easily on a deeper level. This may even make them want to know more about you and your company, which could lead them to your website.

When you add friends and look for followers for your page, you will want to make sure that you are choosing those that have the most in common with what you have to offer. Having high quality followers and friends on FB is going to be more important than having the most followers.

On those days that you do post information about your products or services, you will find that it is often a better idea to make sure that you are running some sort of special or sale. This will help to get people more excited, and they will be more willing to share the information with their friends and family. You should also make sure that when you have any special events happening on your blog or at your company, you let the people on Facebook know well before it happens. Reminder updates are appropriate as long as they are not constant.

Businesses today are starting to find more ways that they are going to be able to connect with their customers, thanks to technology. Facebook has the potential to be one of the most important tools in any business’s arsenal.

Veronica Clyde is a tech writer at VPNServices.net – a place where you can read reviews about the best VPN providers. If interested check out a Private Internet Access review.

Your Blogging Plan for 2013: Plan For Blogging Success

This is a guest post written by Angela Booth. If you’d like to write a guest post please contact me.

The year’s end is a great time to take stock of your blog. What’s working for you this year? What do you need to do more of?

Once you’ve reviewed your activities for this year, focus on creating a plan for blogging activities in 2013. Once you’ve created plan, you’ll feel more confident, because you’re building your success.

Here’s how to get started.
Checklist
1. Revisit Your Dreams for Your Blog: What’s Changed?

Cast your mind back to the days when you were planning your blog. You had goals: to promote your business, to sell affiliate products, or perhaps to create a personal blog.

While those goals may not have changed, your methods for achieving them may have. The Web changes every year. Things which once worked well — methods of getting traffic for example — may no longer work as well as they did.

Perhaps your own emphasis has changed. For example, if you started the year blogging for your business, perhaps you’re now emphasizing Twitter, or Facebook.

2. Identify Your Audience’s Needs in 2013

Your blog has an audience. Think about what will be important for them in the new year. Think about your business too, and how you can align your business’s goals with that of your audience.

3. Identify Sources of Blogging Income

Everyone blogs for a reason. It’s time to think about income sources in 2013. Make a list of what brought income in 2012, and decide to continue those sources if they work for you, or to find new income sources.

Most bloggers spend a lot of time checking out income sources, or trying to get advertisers.

4. Choose Keywords and Topics

If you keep an eye on keywords, you know that they’re constantly changing, in every industry. A search term which brought great traffic no longer does. New terms have become popular.

Keyword tools are historical. This means that there’s no guarantee that they will send you traffic just because they once did.

Rather than studying tools, study news sources, and social media sites like Twitter to make your keyword lists. Spend some time brainstorming too. You may well find that they keywords you brainstorm out-perform keywords from a tool.

5. Brainstorm Blog Titles for January

By the time you’ve completed the four steps above, you should have a good idea of which blog topics you want to emphasize in January.

Keeping your keywords in mind, brainstorm some blog post topics and titles for January and February.

With your blogging plan in hand, you’re well on the way to a profitable 2013. Happy New Year!

About the author

Angela Booth is a copywriter and blogging enthusiast. Contact her via @angee on Twitter if you need writing or blogging help. Alternatively, visit her Creativity Factory Blog, where she’s starting a new series: “Make Writing Easy” for writers and non-writers too.

5 Reasons Why Your YouTube Marketing Doesn’t Work

This is another guest post written by Celina Conner. If you’d like to write a guest post please contact me.

psyYouTube marketing has been gaining momentum and companies exploring the benefits of Video Marketing are continually increasing. Because more and more people prefer watching videos over reading an article about a product online, businesses take advantage of the entertainment that videos provide in selling their products or services. With that being said, video marketing is becoming an essential part in any company’s business strategy.

However, getting people to view your YouTube channel is not all there is to it. While gaining page views is important, turning your visitors into buyers is another challenge. If you have a YouTube channel and you have millions of page views but fewer sales, there might be some discrepancy that needs to be fixed.

Let us help you analyze where the glitch is so that you can improve your marketing on YouTube. Here are five probable reasons why your YouTube marketing does not convert.

1. Your videos are too long. Yes you may have the most dramatic video about care-giving service, but before people reach the end of it to recognize your company name they stop watching. People lose interest after the first two minutes because most of them who are online have shorter attention span.

2. Your video title is dull. People who look for products or services online usually are captured by interesting titles since it is what they see first in the search engine results page (SERP). Your videos may not even bring in the traffic because the video labels do not stick and are not appealing enough to grab their attention.

3. You have not given a clear call-to-action. A visitor may have enjoyed watching your video but this page view will not convert to a sale because he/she have no idea what you want them to do. Many companies make this mistake because all they were focused on was gaining page views. Your brilliant video marketing may be beautiful but it defeats its purpose if you do not inform your visitors a clear call-to-action after watching it.

4. You have not maximized YouTube’s features. YouTube is continually improving its interface to provide better service to individuals and companies alike to market themselves. For some users, they can actually choose the thumbnail that will show in the search page. There are settings that will make your channel more branded and will present your videos better such as customizing the background and choosing the “Player View” layout. There is now a “Post Bulletin” tab that you can use to inform your contacts and subscribers about your video updates. And there are plenty more if you explore YouTube’s features and use it to your advantage.

5. You are not uploading videos regularly. As with all things, not following up will definitely make you lose the opportunity of converting your viewers to be buying customers. Uploading a video with too long periods in between is not wise for it gives other companies in your niche the opening to steal your viewers and turn them into their customers mainly because they are more diligent in uploading their video ads.

Gangnam styleSo how can you reverse these and increase your YouTube views and convert them into buying and loyal customers? Let me give you some tips:

1. Create videos that are less than two minutes. Carefully conceptualize your video to be short yet creative and too irresistible not to be purchased. Make it unconventional and interesting that will make your subscribers share it to their friends and contacts.

2. Think of keyword-rich video titles that are concise and catchy. Make sure that it is relevant to your video else, you will just annoy your viewers for tricking them into watching your video that is totally unrelated to the title.

3. These people landed on your YouTube channel because you have what they are looking for. Then plainly tell them what you offer and direct them how to acquire it. If they need to fill out a sign up form, tell them. Do they need to contact your sales representative? Provide the information in a clear way. Don’t be passive about it and instead give out a clear call-to-action for them to follow.

4. Take time to explore the features of YouTube and research latest trends how to make your channel and video more appealing to customers.

5. Create a series of videos that will be uploaded on a regular basis to draw people in. You may make video ads in a story line that are segmented which you can upload throughout the week. Any approach will do so long as you post videos frequently that will make people check out your channel more often.

It is time for you to translate those millions of views into millions of dollars. Review your video marketing efforts if you fall in any of those we mentioned above. Heed our advice and see how you can convert your visitors into loyal patrons of your business.


Celina Conner is a Yoga Instructor, a holder of a Diploma of business from Martin College Australia and a mother of a beautiful daughter, Krizia. She has a passion in cooking and formulating vegan recipes.Follow her adventures on her Twitter.

Headway Child Theme – HeadTube

Live Theme Demo

As many of you know I love using the Headway Theme for WordPress. My own site runs off a child theme for Headway. A child theme is like a sub-theme where it inherits everything from the parent, but where you specify any differences the child theme takes precedent. This way you can have your own theme and not worry about updating the parent theme and losing any changes.

In Headway a child theme does NOT inherit any layout, so installing a child theme does not change your layout*. You can still have any blocks wherever you want or where you currently have them. The colors and functionality changes though, and this is where my first child theme comes in…

Introducing HeadTube!

HeadTube is a free Headway child theme:

  • Allows you to set a full screen YouTube video background on the homepage
  • Provides video controls (that can be hidden)
  • Can change the opacity/transparency of the content areas
  • Color Picker allows you to change the background color of the navigation menu, sidebar headings and homepage post dividers (WordPress 3.5+ only)
  • Single post page contains inbuilt social media links that can be hidden
  • Retains your current layout/grid settings

Screenshots

Click to enlarge – Colors can be easily changed using the menu color picker (WP 3.5+)

Click to enlarge

Click to enlarge


Click to enlarge


Click to enlarge – Single Post page with altered colors

Live Theme Demo

Instructions

a) Make sure Headway Base is installed under Appearance > Themes. It does not have to be activated.

b) Backup your site using a free or paid plugin like BackupBuddy.

Any current Headway layout/grid settings SHOULD be retained, but you have a backup in case anything is lost.

c) Under Themes > Install Themes upload the zip file (see below) and activate the theme. Once downloaded, see the enclosed README.txt for full usage instructions.

d) Options appear under Headway > Theme Options or on the WordPress admin bar as HeadTube Options.

Download

This theme is provided “as is” and without any warranty, so use at your own risk. You must own a copy of Headway in order for this child theme to work.

[add_to_cart id=”3845″]


*Headway’s latest version (3.4.1 at the time of writing) has introduced skins. These DO take alter your layout, you can save a layout(s) as a skin and import it into another Headway installation to replicate the layout. It also takes the Live CSS so in a lot of ways is similar to a child theme but doesn’t allow such functionality changes like this child theme.

5 Excellent Accounting Software for Your Business

This is a guest post written by Jimmy Wentz. If you’d like to write a guest post please contact me.

Express accounts: All action account app [Mac]

Image courtesy of all-freeware.com

Express Accounts highly professional accounting application is a great freeware product that can help you run a number of small businesses together. It tracks and reports on incoming and outgoing cash flow including payments, sales, receipts and purchases. It also allows you to create multiple journal entries for all your monetary transactions. Its default reports are fairly comprehensive and can easily cover the basic requirements of any small business. The main standard reports, including profit & loss and overall balance, are fairly intuitive and easy to generate accurately.

Rhino Accounting: Why-no other accounting app will do

Image courtesy of rhinoaccounting.com

I borrowed the appalling tag-line from a mate who doubled-up as my accountant, who being an extremely thrifty fellow, claimed that he always liked to think about Rhino Accounting’s uniquely free double-entry bookkeeping to console himself any time he took a girl out on an expensive date. Yes, he is a little strange, but he has saved me a lot of money and blushes over the course of my business career, all for the price of unlimited booze. How he managed to keep track of all those numbers when he could barely stand, I have no idea, but then again he did always claim accountants need to be creative.

Having had a stab at it myself, there is no question that it gets the job done, but it is a no-frills piece of software and unless you are serious about your accounting, then you might want to opt for something with better support in the long term. But as my friend still maintains, “if it’s free, don’t fix it”.

Billing Boss: Invoice for free


Image courtesy of billingboss.com

Invoices don’t need to be so complicated. If your business is at an early stage it is likely that you don’t really need something too fancy like QuickBooks Premier Edition or FreshBooks, so save yourself a few bob and pick up Billing Boss free instead. There is no limit on usage and it is even easy enough for me to use – even after a night in with my accountant friend. Of course, he turns his nose up at it, but secretly he’s happy that it is so straightforward that he can leave me alone with it for an hour or two without having to check up on me or have me nag him for heIp. Yes, he also likes it because “if there is nothing to mend and you don’t have to spend, then it’s the perfect blend.”

Invoicera: Take the taxing out of taxes


Image courtesy of nextbigwhat.com

For those business owners that don’t have a big budget or an accountant that can be easily bribed with a plenitude of alcohol, then Invoicera will usher in a new age of easy accounting for your business. It has a lot of features for a free billing app and a very accessible interface. It offers a highly comprehensive service, and it works particularly well if you are web-based business dealing with clients all over the world as it supports a vast number of gateway payments. It is a little limited as a free app, but as a premium app it works well as a general business management tool thanks to features such as Time Tracking (very useful for lawyers keeping track of billable hours), and Expense Tracking, which can help keep tabs on your employees’ and other business expenses.

KashFlow: Keep yours fluid


Image courtesy of accountingweb.co.uk

An all-rounder accountancy app, Kashflow is great for the beginner entrepreneur and for start-ups. A handy 14-day trial is worth experimenting with. The, fairly rarely offered, 24-hour email support is a pretty good bonus as well.

Jimmy Wentz is a budding freelance tech writer, gadget and gaming enthusiast, and social media junkie. He writes regularly about O2 and the latest news in the tech, gaming, and the social media world.
 Connect with Jimmy on Google+

Steps for Success in Online Marketing for WordPress

This is a guest post written by Olga Ione. If you’d like to write a guest post please contact me.

Marketing online is the only way that companies today are going to be able to compete. Most people are online daily, and you need to be able to reach those people who would be your prospective customers and clients. When you have a good strategy, you will be able to do just that. The following steps are going to get you started in the right direction with your marketing.

Creating the Plan

The first step is to start writing down your marketing plan that you will be able to follow. You will need to know your goals and objectives, and you have to know who your ideal customer is going to be. Only when you know what the customer wants and expects will you be able to market to them successfully. You should have a plan that will cover many different aspects of online marketing, such as blogging, working with social media, and even the PPC ads. You will also want to make sure that you are spending special attention to search engine optimization.

Developing the Perfect Site

Having a high quality website is going to be essential for your business. One of the fastest, simplest, and most cost effective methods of getting a great site is with the WordPress platform. WordPress themes come in many different styles, and you will find that many of them are going to be very easy to customize. When you do customize your themes, you will be able to make them look and work just the way you need.

You want to have a site that offers a professional appearance as well as easy navigation. The site should also be search engine friendly and easy to update. You also have to consider the mobile market. Make sure that the theme you use is mobile friendly, or that you have a developer who will be able to ensure that your site looks great in all of the mobile devices on the market today.

Converting Traffic to Leads

Once you start to generate more traffic, you have to be able to turn those visitors into actual customers. You will need to have a call to action on your site that shows them why they need the product or service that you are offering. You will also need to make sure that you are engaging the customer and that you treat the customer well in all interactions. Once you have customers and leads, you have to make sure that you nurture your relationship with them. Provide them with special offers and start a smart email marketing campaign that targets them without trying to oversell and enter the realm of the annoying.

Consider Outsourcing

Something that you might want to do, as well, is to think about outsourcing some of your marketing needs. If you are trying to come up with off page content for your site, then it could be a good idea to hire some outside help. You could always work with someone for writing content for your site and for other sites, and have other freelancers work to help with marketing and social media. If you do not have the employees to take care of all of these different aspects regularly, then you might find that outsourcing is a good option.

Once you have your plan in place, you will want to give it a bit of time to see how well it works. When you start measuring your success. Which areas worked as well as you had hoped, and which need improvement? Did the PPC ads come through, or was blogging the real winner for you? Knowing these things will make tweaking your online marketing easier.

About author

Olga Ionel is a creative writer at ThemeFuse.com – a top provider of WordPress themes. She is passionate about studying online marketing industry and sharing informative tips.

How An IT Professional Can Help Develop Your Business

This is a guest post written by Belinda Darling. If you’d like to write a guest post please contact me.

It will come as news to nobody that information technology is King these days. No business worth it’s salt is without an online presence. IT departments are par for the course in every major company, and willfully resisting advances in technology is doubtless one of the most detrimental mistakes any business, new or old, can make. Trying to market your business relying solely on traditional offline marketing techniques is a recipe for disappointment. The reward will simply not warrant the effort.

mazeThe vast majority of would be and current business owners are well aware of these facts. But awareness doesn’t necessarily translate into confidence implementing the new technologies that are a must for businesses interested in growing and developing. And that’s no criticism. Business owners cannot be expected to juggle all the balls necessary to keep a business afloat these days. Moreover, trying to take care of specialty areas like IT yourself- or delegating to employees without IT specific training- can do more harm than good. Your attentions are best focused on the core goals of your business. A lawyer can’t be expected to abandon important case work in order to keep the web side of things humming along.

Despite having never owned my own business, my on-again, off-again writing career has  taught me some valuable lessons regarding just how important it is to have a savvy IT professional onboard when you’ve got something to plug. Never underestimate the power of the IT Professional. Temporary jobs- in my case, a book that needed to be promoted primarily using online marketing- can be farmed out simply by registering with an IT recruitment agency and providing them with the specifics of the job you want done. In my case, I needed to establish a strong social media presence. I needed to connect with my demographic- stay at home blogger mum’s who would help spread the word through their own websites. The way to do this, I was to learn, was to share content that they would appreciate and share with their own network of contacts,  ask and answer questions, and put them in contact with people they might be interested in establishing a connection with. It’s a reciprocal arrangement. You get what you give.

Naturally, for many small business people, time is of the essence. They can’t afford to put in the many hours required to build these kinds of relationships, or be responsible for the mechanics of running an efficient website. They need to focus on the nuts and bolts of the business, whether that be practicing law or installing backyard swimming pools. They have neither the hours in the day, the interest, or the faith in their own tech ability to pursue the online aspect of their business, contribute to and monitor their social media presence, update their website with new promotions and content, and to ensure that they have no online vulnerabilities which may be harming their business.

For all these reasons, businesses can benefit tremendously from getting those computer skills they need from a third party. IT professionals don many hats. They may take care of the aforementioned online marketing, website updates and social media duties. They might update your operating systems in order to streamline operations and make the day to day running of your business more efficient. Don’t know the first thing about security scans or vulnerability assessments? Hire an IT professional and you can remain at once blissfully ignorant and safe as houses.

There are a raft of different IT experts out there, each with their own area of specialization. To learn about how your business can develop and grown with the help of an IT professional, visit www.computerskills.com.au

This is a guest post written by Belinda Darling. If you’d like to write a guest post please contact me.

5 Elements of a Successful Social Media Marketing Campaign

This is a guest post written by Gina Smith. If you’d like to write a guest post please contact me.

Everybody wants to succeed at social media marketing. It seems like such a good idea when you think about it.  Social media, on the face of it, appears inexpensive and immediate and imminently scalable. Social media is guerrilla marketing on steroids; a tempting sea of potential customers lurking out there on Facebook and Twitter, just waiting to “Like” your product or become your company’s friend.  Or so it seems.

In some ways social media is almost too useful a tool for marketers.  Far too many of them have succumbed to the temptation to indulge old bad marketing habits in their social media marketing campaigns.  They go for big numbers and neglect to personalize their contacts. They create new organizational silos by forgetting to connect their social marketing to customer call centers, special events and more traditional types of advertising.

They frequently use the wrong metrics, measure the wrong thing or fail to do any measuring at all. Marketers often flood social media because it’s easy and cheap to do. In the process, they wind up diluting their own message and turning off potential customers.

Finally, some of our marketing brethren fall back on the same old boring marketing tricks, using the same incredibly dull content, sanitized by the legal department.  Many of these outbound marketing strategies hardly worked when they were new. They certainly don’t gain any power simply because they’ve been foisted on a new medium.

Successful social media marketing campaigns require five key elements to insure that you accomplish what you set out to do and that’s win friends for your company.

  1. Listen:  Before you ever post the first blog, tweet the first Tweet or put up a company Facebook page, listen to what your customers are saying to you. Find out the five W’s – who they are, what they want, when and how they want it, where they want it and why they want it.  Studying the demographics of your target group is essential. Just because social media is cheaper, doesn’t mean it doesn’t cost anything.  Your time is extremely valuable.  Social media makes up for its low up-front costs by draining your time.
  2. Plan:  Draw up a clear marketing plan.  Decide who does what and which medium each of the elements of your team is going to target. Develop guidelines for what can be said and almost as importantly, what CANNOT be said.  A lot of companies have paid dearly for ill-chosen comments by their young social media “experts” on Twitter and Facebook.  Even informal stories and jokes need to advance your marketing goals in some way. You can’t afford to let those who generate your inbound marketing content indulge their private whims.
  3. Communicate:  The strength of social media is the facility with which it opens doors to potential customers. But having 20,000 “friends” doesn’t mean you’re getting through to any of them. If you are not communicating with them in a meaningful way, your blast posts have likely been reduced to white noise and are being ignored. Spend some real time communicating, not just with groups, but with individuals. Reply to their comments. Offer them help or content that’s of value to them. In-bound social media marketing is all about building the relationship. You cannot do that unless you’re spending a great deal of time producing content that makes your customers sit up and take notice. Whether it’s humor, important information or special things that are of real help to them, customers notice companies that give them things they enjoy, want or need.
  4. Monitor & Measure:  If you aren’t monitoring what’s going on with your marketing efforts on social media, you’re wasting your time.  Facebook, Google and Twitter all have tools that help you monitor the behavior of your fans. Use them. Track how often your posts are shared or your company is mentioned. Social media is, after all, largely electronic word of mouth. If they’re not talking about you, you have to give them something to say.
  5. Adapt:  The other part of monitoring and measuring is putting that knowledge to use.  You have to adapt and change your strategy if your tracking data shows you’re not getting through to your customers. Social media marketing is a dynamic process.  This is living organic communication. It’s about building relationships and delivering more value to your customers than the other guy.  You have to always be striving to be honest and genuine with your customers. If you’re phony or you assume their loyalty without delivering the goods, you’ll make far more enemies than friends.

Social media marketing doesn’t exist in a vacuum.  To work it has to be interconnecting with everything you do from manufacturing to marketing and sales. Done well, social media marketing is the job of every single person that works for the company. Failing to back your social media marketing with alternative communication tools like customer service call centers, chat rooms, excellent tech support, focus groups and surveys soon waters down everything you’re doing on social media.

Social media IS important, but it’s no magic wand. You can’t wave a bunch of tweets over the heads of your online friends and expect to generate the kind of buzz that gets your YouTube video three million hits in a week.  It can be done, but it takes hard work, thorough research, planning and imagination.

Gina Smith writes freelance articles for magazines, online outlets and publications on behalf of a number of companies, including Spanning.com. She covers the latest topics in the business, golf, tourism, technology and entertainment industries.

New WordPress Backup and Update Service Launched

Do you backup your WordPress website?

Do you even know how to backup your WordPress website?

Do you remember to keep up to date with new versions of WordPress?

Do you have time to upgrade/update all your plugins?

Do you ever wish you could restore your site to an earlier version?

Do you wish someone could take care of this all for you?

If so, you’re not alone. Introducing….

The BTG Backup and Update Service

The BTG Backup and Update Service, or “BTG BUS” is a service that keeps regular backups of your WordPress powered websites, keeps WordPress, plugins and themes up to date, and provides the opportunity to restore your sites to an earlier version if there are any problems. With no hassle for you, just set up and forget!

Go to the full page for details on pricing, FAQs, comparisons with other services and much more.

WordPress Backup and Update Service

Top 5 Essential Tips in Facebook Targeted Posts

This is a guest post written by Celina Conner. If you’d like to write a guest post please contact me.

By now, you have probably have heard that Facebook has recently released its post targeting feature for fan pages. If not, you might have been sleeping from a coma! Kidding aside, here’s the gist. In an attempt to develop new features for users to enjoy, social networking giant Facebook is gearing toward positioning itself as the top of all marketing platforms on the social web. Its latest innovation is providing advantage to users, specifically retailers or business owners, by allowing them to set targets to page posts thereby reaching their rightful targeted audience segments.

Targeted PostIn this article, we will tackle on 5 essential tips on how you can leverage with this new feature.

1. Target by demographics

Facebook’s post targeting feature now allows you to select options with criteria such as the age, gender, relationship status, education, location, school, workplace, interests and language. Being the page admin, you can manipulate the promotion of your posts by highlighting your posts to certain users with your chosen criteria.

For example, you are selling corporate heeled shoes and want to target female young professionals who reside in Manila, Philippines. Then, you can apply these layered conditions using the targeting tool. In this way, you can look to directly marketing your content related to your offering to a smaller but more aimed subset of likes.

2. Muster longer fan retention

When you’ve successfully done the first step in narrowing the people who see your highlighted posts, you can get them to be more engaged to your updates naturally. When they have seen and acknowledge the level of relevance of the product to their lifestyle, you will have higher response rate. This is because you are speaking to audiences who have more interest in your products rather than pleasing a wider fan base to “like” your posts. By essentially selecting only your most relevant fans, you will gain greater control and ultimately longer fan retention.

3. Improve optimization by scheduling

Facebook Scheduling

As a page admin, aside from targeting users with your posts, you can also schedule your posts. This is important to make sure that your posts will be more likely read by your intended audience. If they are working from 9AM to 6PM, for instance, they won’t log onto Facebook during those hours. Instead, they will check updates after dinner or probably before going to bed. Therefore, study their habits as well and set pre-determined schedules of your targeted content accordingly.

4. Review insights

Facebook gives you access to your page insights on the Facebook admin page itself and/or by email newsletters you can subscribe to. This tool will help you measure what works and what improvements you can make to better your target parameters and tactics. You can watch the trends of the page insights on the graph and you can see the most engaging posts by sorting by the Talking About This column.

5. Interact with your audiences

People naturally love building friendships and establishing good relationships. And as a vendor, having timely responses makes up for good customer service. Connect with this specific audience and reach out to meet their needs and wants as a real human behind the computer monitor screen.

Conclusion

Facebook’s targeting tool is another means of advertising and promoting your offerings through the site and you can do this for free. Remember to use this powerful feature aptly and be involved with actual communications with your audience to a greater sales conversion. By doing so, you’re not only turning your audience to fans but in the long run, also as your friends.

Author bio:

Celina Conner is a Yoga Instructor, an alumna of Marketing Management at Martin College Australia and a mother of a beautiful daughter, Krizia. She has a passion in cooking and formulating vegan recipes.