This is a guest post written by Veronica Clyde. If you’d like to write a guest post please contact me.
Facebook is the social media powerhouse that just about everyone seems to be using. Businesses are making good use of the features on the site, as well. However, it pays to know some of the best practices when it comes to using the site so that it is possible to remain in compliance with the terms and conditions of the site and to gain more friends and followers.
Proper Profile Management
One of the areas where people and businesses seem to have the most trouble is with the profile. It is important to manage one’s profile appropriately. You should make sure that you have a business page for your company, and always read the rules and regulations for the business accounts. These rules change periodically, so you will want to make sure that you have the most current information.
Photos on the profile are a great way to add more elements of interest and to humanize a company. It is important to make sure that any photos, graphics, or videos that you have on your profile are image appropriate and that they represent your business. For different businesses, this may mean different things. A law firm might want to have headshots of their legal team. A crafter who sells quilts online may want to have some homier photos for customers to see. The media you show on your site should match your company. Inappropriate content may turn away some potential followers and customers.
Make sure that you have links available for your website, as well as any other social networking sites to which you belong. The more information available for customers and followers the better. They may want to start following your blog or they may bookmark your site. You should also make sure that you have a Facebook vanity URL, which is going to make it much easier for people to find you on FB.
Connect and Engage
When you are posting content on your page, you have to remember that people want to see more than just information about your latest projects, products, or news. They want to have interesting and engaging information. In addition, make sure that you ask some questions and invite discussion on your page. When you do this, you are able to connect with users more easily on a deeper level. This may even make them want to know more about you and your company, which could lead them to your website.
When you add friends and look for followers for your page, you will want to make sure that you are choosing those that have the most in common with what you have to offer. Having high quality followers and friends on FB is going to be more important than having the most followers.
On those days that you do post information about your products or services, you will find that it is often a better idea to make sure that you are running some sort of special or sale. This will help to get people more excited, and they will be more willing to share the information with their friends and family. You should also make sure that when you have any special events happening on your blog or at your company, you let the people on Facebook know well before it happens. Reminder updates are appropriate as long as they are not constant.
Businesses today are starting to find more ways that they are going to be able to connect with their customers, thanks to technology. Facebook has the potential to be one of the most important tools in any business’s arsenal.
Veronica Clyde is a tech writer at VPNServices.net – a place where you can read reviews about the best VPN providers. If interested check out a Private Internet Access review.