This is a guest post written by Olga Ione. If you’d like to write a guest post please contact me.
Marketing online is the only way that companies today are going to be able to compete. Most people are online daily, and you need to be able to reach those people who would be your prospective customers and clients. When you have a good strategy, you will be able to do just that. The following steps are going to get you started in the right direction with your marketing.
Creating the Plan
The first step is to start writing down your marketing plan that you will be able to follow. You will need to know your goals and objectives, and you have to know who your ideal customer is going to be. Only when you know what the customer wants and expects will you be able to market to them successfully. You should have a plan that will cover many different aspects of online marketing, such as blogging, working with social media, and even the PPC ads. You will also want to make sure that you are spending special attention to search engine optimization.
Developing the Perfect Site
Having a high quality website is going to be essential for your business. One of the fastest, simplest, and most cost effective methods of getting a great site is with the WordPress platform. WordPress themes come in many different styles, and you will find that many of them are going to be very easy to customize. When you do customize your themes, you will be able to make them look and work just the way you need.
You want to have a site that offers a professional appearance as well as easy navigation. The site should also be search engine friendly and easy to update. You also have to consider the mobile market. Make sure that the theme you use is mobile friendly, or that you have a developer who will be able to ensure that your site looks great in all of the mobile devices on the market today.
Converting Traffic to Leads
Once you start to generate more traffic, you have to be able to turn those visitors into actual customers. You will need to have a call to action on your site that shows them why they need the product or service that you are offering. You will also need to make sure that you are engaging the customer and that you treat the customer well in all interactions. Once you have customers and leads, you have to make sure that you nurture your relationship with them. Provide them with special offers and start a smart email marketing campaign that targets them without trying to oversell and enter the realm of the annoying.
Something that you might want to do, as well, is to think about outsourcing some of your marketing needs. If you are trying to come up with off page content for your site, then it could be a good idea to hire some outside help. You could always work with someone for writing content for your site and for other sites, and have other freelancers work to help with marketing and social media. If you do not have the employees to take care of all of these different aspects regularly, then you might find that outsourcing is a good option.
Once you have your plan in place, you will want to give it a bit of time to see how well it works. When you start measuring your success. Which areas worked as well as you had hoped, and which need improvement? Did the PPC ads come through, or was blogging the real winner for you? Knowing these things will make tweaking your online marketing easier.
Olga Ionel is a creative writer at ThemeFuse.com – a top provider of WordPress themes. She is passionate about studying online marketing industry and sharing informative tips.