This is a guest post written by Celina Conner. If you’d like to write a guest post please contact me.
By now, you have probably have heard that Facebook has recently released its post targeting feature for fan pages. If not, you might have been sleeping from a coma! Kidding aside, here’s the gist. In an attempt to develop new features for users to enjoy, social networking giant Facebook is gearing toward positioning itself as the top of all marketing platforms on the social web. Its latest innovation is providing advantage to users, specifically retailers or business owners, by allowing them to set targets to page posts thereby reaching their rightful targeted audience segments.
In this article, we will tackle on 5 essential tips on how you can leverage with this new feature.
1. Target by demographics
Facebook’s post targeting feature now allows you to select options with criteria such as the age, gender, relationship status, education, location, school, workplace, interests and language. Being the page admin, you can manipulate the promotion of your posts by highlighting your posts to certain users with your chosen criteria.
For example, you are selling corporate heeled shoes and want to target female young professionals who reside in Manila, Philippines. Then, you can apply these layered conditions using the targeting tool. In this way, you can look to directly marketing your content related to your offering to a smaller but more aimed subset of likes.
2. Muster longer fan retention
When you’ve successfully done the first step in narrowing the people who see your highlighted posts, you can get them to be more engaged to your updates naturally. When they have seen and acknowledge the level of relevance of the product to their lifestyle, you will have higher response rate. This is because you are speaking to audiences who have more interest in your products rather than pleasing a wider fan base to “like” your posts. By essentially selecting only your most relevant fans, you will gain greater control and ultimately longer fan retention.
3. Improve optimization by scheduling
As a page admin, aside from targeting users with your posts, you can also schedule your posts. This is important to make sure that your posts will be more likely read by your intended audience. If they are working from 9AM to 6PM, for instance, they won’t log onto Facebook during those hours. Instead, they will check updates after dinner or probably before going to bed. Therefore, study their habits as well and set pre-determined schedules of your targeted content accordingly.
4. Review insights
Facebook gives you access to your page insights on the Facebook admin page itself and/or by email newsletters you can subscribe to. This tool will help you measure what works and what improvements you can make to better your target parameters and tactics. You can watch the trends of the page insights on the graph and you can see the most engaging posts by sorting by the Talking About This column.
5. Interact with your audiences
People naturally love building friendships and establishing good relationships. And as a vendor, having timely responses makes up for good customer service. Connect with this specific audience and reach out to meet their needs and wants as a real human behind the computer monitor screen.
Facebook’s targeting tool is another means of advertising and promoting your offerings through the site and you can do this for free. Remember to use this powerful feature aptly and be involved with actual communications with your audience to a greater sales conversion. By doing so, you’re not only turning your audience to fans but in the long run, also as your friends.
Celina Conner is a Yoga Instructor, an alumna of Marketing Management at Martin College Australia and a mother of a beautiful daughter, Krizia. She has a passion in cooking and formulating vegan recipes.