In my Premium Series I’m taking a look at Premium WordPress plugins and WordPress themes that I personally use, either for myself and for others. All opinions are my own and not influenced by affiliate commissions or anyone connected to the product.
WP InstantPay is a WordPress plugin that combines an easy payment system for selling your own products and an affiliate system, right in WordPress.
Like most e-commerce systems, after installing the plugin you add your product and set how much you want to charge for it. You then enter your Paypal details, upload your product to a secure location and then create your sales page.
The plugin comes with templates for your thank you page(s) and download pages. Integrating with Paypal in the early versions was a little time consuming and while the help takes you through it step by step it could be daunting for the less technically minded. However, the latest version of the plugin streamlines that process and solves a lot of hassles.
You can also integrate the plugin with AWeber (at the time of reading GetResponse should be available too), so buyers and affiliates can automatically be added to (the same, or separate) email lists.
Just the above would be worth the $67 price (coupon code SUMMERTIME will get you 50% off until Monday 6th June 2011!).
However, it’s on the affiliate side that the product has a notable difference. It removes the need for you to do any work.
For those of you who had had affiliate systems know, there are two ways – a system that does commission payments for you (like Clickbank and Shareasale) and those where you have to make affiliate commission payments yourself, like iDevAffilliate. The former are expensive to set up and maintain, while the latter are cheaper but require more effort.
What WP InstantPay does is split the payment between you and the affiliate at the time of payment, so you never receive the money, the affiliate gets it instantly. The benefits of this are obvious, the affiliate gets paid instantly, and as you never receive the money you don’t need to pay affiliates.
You can see this process if you buy through my affiliate link and if the coupon code of SUMMERTIME is still valid you can see how that works too).
Refunds are even processed automatically, it is really hands off.
The plugin even allows you to split the payment further, with Equity Partners. So if you’ve developed a product with someone else you can have e.g 50% going to an affiliate, 25% to you and 25% to your partner who developed the product with you.
What I also like is the constant improvements. Recurring payments are coming soon (great for membership sites or subscriptions), along with integration for membership plugins, coupon codes (unlimited per product), and even support for physical products.
I have been impressed with their support after I messed something up in the database (hey, I like to play but even I ask for help when in trouble!), they were friendly, responsive, and very helpful.
Overall I’ve been very impressed with the plugin so far, it makes selling (at least digital) products easy, and takes the hassle out of creating all the necessary pages for thank you, affiliates, downloads, and sorts out payments before they get to you which is a great time and effort saver.