Premium Series: WP InstantPay Plugin Review

In my Premium Series I’m taking a look at Premium WordPress plugins and WordPress themes that I personally use, either for myself and for others. All opinions are my own and not influenced by affiliate commissions or anyone connected to the product.

WP InstantPay is a WordPress plugin that combines an easy payment system for selling your own products and an affiliate system, right in WordPress.

Like most e-commerce systems, after installing the plugin you add your product and set how much you want to charge for it. You then enter your Paypal details, upload your product to a secure location and then create your sales page.

The plugin comes with templates for your thank you page(s) and download pages. Integrating with Paypal in the early versions was a little time consuming and while the help takes you through it step by step it could be daunting for the less technically minded. However, the latest version of the plugin streamlines that process and solves a lot of hassles.

You can also integrate the plugin with AWeber (at the time of reading GetResponse should be available too), so buyers and affiliates can automatically be added to (the same, or separate) email lists.

Just the above would be worth the $67 price (coupon code SUMMERTIME will get you 50% off until Monday 6th June 2011!).

However, it’s on the affiliate side that the product has a notable difference. It removes the need for you to do any work.

For those of you who had had affiliate systems know, there are two ways – a system that does commission payments for you (like Clickbank and Shareasale) and those where you have to make affiliate commission payments yourself, like iDevAffilliate. The former are expensive to set up and maintain, while the latter are cheaper but require more effort.

What WP InstantPay does is split the payment between you and the affiliate at the time of payment, so you never receive the money, the affiliate gets it instantly. The benefits of this are obvious, the affiliate gets paid instantly, and as you never receive the money you don’t need to pay affiliates.

You can see this process if you buy through my affiliate link and if the coupon code of SUMMERTIME is still valid you can see how that works too).

Refunds are even processed automatically, it is really hands off.

The plugin even allows you to split the payment further, with Equity Partners. So if you’ve developed a product with someone else you can have e.g 50% going to an affiliate, 25% to you and 25% to your partner who developed the product with you.

What I also like is the constant improvements. Recurring payments are coming soon (great for membership sites or subscriptions), along with integration for membership plugins, coupon codes (unlimited per product), and even support for physical products.

I have been impressed with their support after I messed something up in the database (hey, I like to play but even I ask for help when in trouble!), they were friendly, responsive, and very helpful.

Overall I’ve been very impressed with the plugin so far, it makes selling (at least digital) products easy, and takes the hassle out of creating all the necessary pages for thank you, affiliates, downloads, and sorts out payments before they get to you which is a great time and effort saver.

BTG logo Summary

Where I use this: For my new eBook – Create Your Own Best-Selling Product In Under 7 Days.

Pros: Easy e-commerce; Automatic affiliate payments; Fantastic support

Cons: Paypal a little tricky to setup in early versions; Paypal checkout page could be confusing for inexperienced buyers who see payment going to two people.

Cost: $67 (coupon code SUMMERTIME will get you 50% off until Monday 6th June 2011!)

From: WP InstantPay (affiliate link)

11 thoughts on “Premium Series: WP InstantPay Plugin Review”

  1. There is still nothing that integrates with wordpress that splits payments in real time that i can see with out joining some big network. I guess that just doesn’t exist. I do see easydigital downloads splits the payments but doesn’t actually pay them in real time you still have to do that. Looks like thats the closest thing, I wonder if you can just use the affiliate portion though because I have woo commerce already configured. Thanks for writing the review so I could find this.

  2. Hi,
    I wish to buy this plugin but it is not available anymore…the website is still there but there is not way to buy it…from where can i buy it? or maybe an alternative?


  3. I was wondering how this plug in would compare to what I have always heard about which is DLGaurd. The WP Instant pay looks simler to use but I have no experience with either system so my opinion means little at this point.
    Thanks for a great overview!

    1. DLGuard is a good standalone system to do many of the same things. However it’s not a WordPress plugin and (as far as I know) doesn’t automatically split out affiliate payment before payment is made; in fact I’m not sure it even includes an affiliate system.

    2.  I use DL Guard and have inquired to Sam Stephens about adding this functionality to DL Guard.  At the time he told me he could do it for a couple hundred bucks. Having this as a WP plugin is icing on the cake, and less expensive too.

    3. It’s a great product and it’s been working really well. I would like some affiliate conversion stats in there, but I’m sure at some point that will come along.

    1. Great, I’m glad! I’ve had a couple of teething problems with it but their support has been brilliant and they’re being worked out. It makes things SO much easier, it’s actually a relief to know it’s less hassle to actually sell something in future. I know that sounds weird and shouldn’t be the case, but it is.

    2. Nothing is without its minor problems, and this looks much easier than a
      full installation of some other stand-alone affiliate management system.

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