On today’s busy world, one of the main mantras small business owners are taught to abide by is that we should keep busy, not allow ourselves to fall behind with our companies, and to work tirelessly to achieve a successful online presence which reflects our brand and behaviors for our customers. However, this has its dangers. Instead of leaving the corporate world to become happy and satisfied self-employed entrepreneurs, many of us feel undue pressure to perform more than we ever have before, when we take the leap to building our blogs and making sure it performs to the best of its ability.
The classic signs of blog stress include an inability to switch off at the end of the day, which can see you holed up in your office until the early hours working harder than you ever have before, and the feeling of worry which accompanies any leisure time which you may spend away from your business. If you’re feeling this way, the chances are you are succumbing to one of the most common ailments any business blogger can have – guilt.
Guilt gets in the way of you enjoying your business as you should, getting a decent balance between working and taking time out. This can lead to your becoming overtired, frazzled and short-tempered, negating all the reasons why you actually set out to own your business in the first place. Sometimes, it’s important to take a step back and walk away from your blog, in order to gain a sense of perspective and realize just how far you have come since you set out in the blogosphere.
Have you heard the adage ‘Never put off until tomorrow, what you can do today’? This may work well for things like doctor’s appointments or dental checks, but in my experience it isn’t always the best motto to live by when it comes to blogging. Sometimes, there is nothing more powerful than taking a few days out to relax, leaving your blog be and having some decent leisure time to get things in to perspective. Procrastination also supports you in the decision-making process, as instead of having to rush to decide on something relating to your blog, (which software should I buy? How should I deal with this difficult customer?), often, walking away for a while really helps you to gain perspective and make a wise decision.
Procrastination also brings a wealth of other benefits. It can support you to take valuable time away from the stress of work, giving yourself up to some much-needed rest and relaxation. While your mind is occupied on other things, any niggling issues which you may have about your blog business can get quietly resolved in your subconscious, leaving you alert and refreshed when you come back to work. Putting things off for a few days? It’s an ideal way of boosting your business energy, generating more enthusiasm, and ultimately gaining more customers and higher profit. What are you waiting for? Switch your PC off and put your feet up straight away.
Your business will thank you for it.