I’ve been thinking a lot about blog analytics and measuring progress and success. There are lots of measures and measurers (not a real word) out there and it can be consuming what stats to believe. Here’s what I look at (I’m excluding revenue and income and any other financial measures):
# of Comments
Google Page Rank
Google Indexed Pages
Pages per visit
Plus there are other analytic services out there, like Woopra, PostRank, Clicky and WordPress.com stats. Some services like Klout focus on specific services (in this case Twitter). The list goes on and on.
How often do you check these stats? Daily, weekly, bi-weekly or monthly? It’s not easy to know what to follow, what is important and what to measure and even remember to keep track of it all. So how do you do it? I don’t know is the answer! Some people do it manually by simply remembering, some use spreadsheets, some get reports emailed to them, some have their assistants compile info for them, some have complicated systems involving gathering pieces of information ad-hoc and automatically from various places.
Most of us I guess just check them when we remember and have the time. Do you? What else do you measure? Ad-clicks? New acquaintances? Backlinks?