Recent years have seen an explosion in blogging. Platforms such as WordPress and others have ensured that everyone is able to have a site, and know enough to post up regular articles about everything from green living right through to SQL programming. As bloggers, we should celebrate the rise of the humble blog, as it turns from an exclusive media for business owners to a form of online diarizing about day-to-day life.
I was thinking today about saturation points. Is there such a thing as too much blogging? Is the rise of the blog making this vehicle a little jaded? People from all over the globe are logging in and letting us now the everyday detritus of their lives, from relationship problems to how to raise hamsters effectively. Is there a point when society will kick back and reject the blog as an overused format?
As of 2007, there were over 112,000,000 blogs in operation online. While many people launch a blog and then let it slide, realizing that it takes time and commitment to make it work, many more people have realized that blogging is one of the most effective ways of promoting both your company and your brand. Blogging is cheap, accessible, and simple to commence. It makes sense that more and more people are jumping on the blog bandwagon to promote their services with minimal outlay and maximum benefits.
How blogging has evolved…
The very first blog was launched in 1997, and the name ‘blog’ was coined by Jorn Barger at this point. The word ‘blog’ is both a noun and a verb, meaning we can use the term interchangeably to describe the platform, and the action. Before blogs, the only interactive vehicle we had was comment forums, where threads of posts led from one subject to another, or IRC. Before blogging went mainstream, people referred to their blogs as online magazines, ezines, or comment forums.
Nowadays, blogging is as common in social media as email. Open Diary, Live Journal, WordPress and Blogger have made online journaling accessible, easy and free.
Why does everyone have the urge to blog?
Even people who don’t have a product to promote or a service to sell still relish the prospect of blogging. Before the humble blog was born, the only way people had to express their opinions was through publishing. Vanity publishing has always been popular, as writers expressed their views within a text and paid for it to be distributed. As the publishing industry became more difficult to permeate, people were stuck without a platform to air their views. The launch of blogging provided a free, easy and ultimately satisfying service for people who needed a place to sound off and attempt notoriety.
Humans like to express opinions. We spend the majority of our time formulating views and then sharing them with people. The onset of blogging made people feel confident enough to express their views, with no risk of censorship. From political blogging in troubled countries right through to the bored househusband looking to liven up their day, the world has embraced the media of blogging.
Is there such a thing as too much?
As with any popular platform, there is always a risk that too many people will jump on the bandwagon and flood the media market. As an advocate of blogging, I am always in favor of people expressing themselves through blogs. I think the trick is, when navigating your way through the myriad blogs out there, is to search carefully for subjects which interest you, and find like-minded individuals to follow. With so much choice out there, we are able to cherry-pick the best writing out there, and be selective when it comes to spending our time reading other people’s blogs.