Amazon blows my mind. I buy almost everything through it, downloadable (DRM-free) music, ebooks on the Kindle, gifts and lots (and lots) of household items.
What really blew my mind was that when looking for batteries, there are nearly 1,000 reviews of a rechargeable AA battery. Yes, not nearly 100, but nearly 1,000 reviews! Of a battery. One you’ve probably never even heard of. These batteries to be precise.
Who would have thought that 10, 5 or even a couple of years ago that people, for no reward, would willing write a review of batteries for someone else’s website? Not me, probably not even Amazon.
My mind is boggled!
So what lessons can you learn from that? A few ideas:
- People love to give their opinion.
- Make it easy for people to leave their thoughts and comments (see my blog comment systems post).
- Actively solicit opinions, and respond to them. Make them feel valued.
- Being perceived as an expert is important to a lot of people. Check out the different battery tests people have written about in the battery reviews!
- People can surprise you and do something you may have not thought they would.
- Predicting the future based on what people do today is not the best idea.
What other lessons can be learned from this? Any ideas?