What Can Bloggers Learn From Amazon?

Amazon blows my mind. I buy almost everything through it, downloadable (DRM-free) music, ebooks on the Kindle, gifts and lots (and lots) of household items.

What really blew my mind was that when looking for batteries, there are nearly 1,000 reviews of a rechargeable AA battery. Yes, not nearly 100, but nearly 1,000 reviews! Of a battery. One you’ve probably never even heard of. These batteries to be precise.

Who would have thought that 10, 5 or even a couple of years ago that people, for no reward, would willing write a review of batteries for someone else’s website? Not me, probably not even Amazon.

My mind is boggled!

So what lessons can you learn from that? A few ideas:

  • People love to give their opinion.
  • Make it easy for people to leave their thoughts and comments (see my blog comment systems post).
  • Actively solicit opinions, and respond to them. Make them feel valued.
  • Being perceived as an expert is important to a lot of people. Check out the different battery tests people have written about in the battery reviews!
  • People can surprise you and do something you may have not thought they would.
  • Predicting the future based on what people do today is not the best idea.

What other lessons can be learned from this? Any ideas?

One thought on “What Can Bloggers Learn From Amazon?”

  1. But.. The batteries are so important 🙂 I am not sure if you have ever try to find batteries because the ones you were using had a very short life 🙂

Leave a Reply