Home Fire Protection Case Study

ImprovX is a company that develops home fire protection systems. Looking for an easy way to update their site, we decided to use WordPress to make this possible.

Essentially a customized free theme, changing the background, adding the logo, customizing the colors, adding an opt-in form and so on was only a couple of hours work. As usual, adding the content is the most time consuming aspect, and that’s still a work in progress.

I added a “lightbox” effect on the Media page, so photos of the wildfires opened larger in the same window. Also on that page, we added a branded demo video

There is a password protected page for fire departments to get access to locations of where the fire protection systems are located. Adding a contact form is easy in WordPress, and the blog appears on a separate page from the home page, giving it more of the look of a traditional business website.

An About page, some Testimonials and an overview of the Products complete the blog. Pretty quick, simple, yet good looking and very visible.

Overall it was relatively quick and simple. There are still a few more tweaks to add to the site and enhance it’s ease of use, plus content changes, but the design is all done.

Take a look at the site if you want to learn more about ways to protect your home from wildfires or have a look at the press release that talks about how a homeowner saved his house from a wildfire.