How To Keep People On Your Blog For Longer

I had an excellent response from my newsletter request for questions (to sign up just use the form on the right or below), some of which I’ve responded to personally and some that I thought more could benefit. Two very smart people asked me the same question, essentially what are quick and easy ways to keep people on my blog longer?

“Quick and Easy” is the holy grail of course, and plugins always come to mind, so there are a few things a blogger can do.

Check your stats

If you have a stats/analytics program installed (like the excellent free Google Analytics) you will be able to see some very useful information. Relevant for this question are:

Venus flytrap
  • Bounce rate. This is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. We can use this to measure visit quality – a high bounce rate generally indicates that site entrance pages aren’t relevant to your visitors.
  • Time spent on site. This is simply the amount of time spent on your site divided by the number of visitors. A low tie on site may mean people aren’t finding relevant content, or it’s not interesting enough.
  • Where visitors are coming from. A high proportion of visitors from search engine traffic usually means a higher bounce rate and less time on site.
  • Search keywords. What words are users searching for that are finding your site. Are they relevant to your site’s content?

These all link into our next point.

Write Relevant Content

You’re probably sick of people telling you to write good unique content. Well it’s still good advice, but it’s also good advice to write articles on the same topic. If a user comes to your site from a search for foreign coins, but finds the rest of your site is about handbags, they’ll not likely to hang around long.

Landing Pages Plugin

This plugin will recognise when a visitor has arrived from a search engine, and suggest other articles on your site based on the term they searched for. This can be downloaded from the Landing Sites plugin page →.

Related Posts Plugin

Similar to the above, but puts related posts at the end of each post, this gives a reader somewhere to go once they have finished reading your post. Related Posts plugin →.

What Would Seth Godin Do? Plugin

Seth Godin is an internet SEO guru who advocates using cookies to distinguish between new and returning visitors to your site. This plugin displays a small box above each post to new visitors containing the words “If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!” After 3 visits the message disappears. What Would Seth Godin Do Plugin →.

If you have any more questions please let me know. For more tips, sign up for my free weekly newsletter, by filling in the form below.

17 thoughts on “How To Keep People On Your Blog For Longer”

  1. I would like to thank you for the efforts you have made in writing this article. I am hoping the same best work from you in the future as well. In fact your creative writing abilities has inspired me.

  2. I think this is an informative post and it is very useful and knowledgeable, great tool. I would like to thank you for the efforts you have made in writing this article. I am hoping the same best work from you in the future as well. In fact your creative writing abilities has inspired me.

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  4. I’ve really enjoyed reading your different articles. They are so informative and interesting. This post give truly quality information. I’m definitely going to look into it. Really very useful tips are provided here. thank you so much.Keep up the good works.

  5. Thanks for sharing Joel.
    I'm new to WordPress and I still have a lot to learn. I've downloaded the Landing Page plugins and give it a try. The link to the Related Post Plugin is broken.

  6. Thanks for sharing Joel.
    I'm new to WordPress and I still have a lot to learn. I've downloaded the Landing Page plugins and give it a try. The link to the Related Post Plugin is broken.

  7. Thanks Daniel. I don’t actually use it and the reason is that I usually have several subscribe links already on a page and don’t want to overwhelm someone with them. Also on some of my sites I have the Landing Pages plugin too, so a new visitor from a search engine will get two message boxes, and again it can distract from the content. It’s a matter of testing and personal preference I think. I do like the plugin though.

  8. Thanks Daniel. I don’t actually use it and the reason is that I usually have several subscribe links already on a page and don’t want to overwhelm someone with them. Also on some of my sites I have the Landing Pages plugin too, so a new visitor from a search engine will get two message boxes, and again it can distract from the content. It’s a matter of testing and personal preference I think. I do like the plugin though.

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