Why should you, or your business, have a blog? There are many reasons listed below, but if you’re a business they all add up to one thing – increased sales:
It’s a method of communication
That’s communication to everyone, whether your friends, or your customers. If you’re a business it helps put a personal “face” to the business – you’re not just a corporate website, you’re a person. You may seem more friendly and approachable to others as you’re having a dialogue with them. A blog is a conversation, not a lecture.
New and unique content for your site
Visitors like to see something new on your site. So do search engines, and a blog is an easy way of doing this.
People like to know who they’re dealing with. If they know who you are and have been treated well by you in the past (you respond to their comments and questions), then they may act more loyally towards you than a competitor.
Increase links and search engine rankings
Writing valuable content is going to get you linked to from other websites. Search engines will like this and your site will appear higher in the rankings for searches on similar topics.
Increase the value of your brand
Whether the brand is your business or you doesn’t matter. You could develop into being seen as a guru in your industry by providing regular, smart insight.
Your competitors are doing it
Your competitors are getting all the advantages of blogging above that you are not.