Using Twitter To Promote Your Blog and Enhance Your Business

You can’t visit many blogs these days without seeing the Twitter logo and being invited to ‘Tweet’. Twitter is a micro-blogging tool which is becoming more and more widely-used and no longer seen as just a bunch of people “writing about what they had for dinner” (I had a salad by the way…). Here are a few ideas on how Twitter is beneficial for you or your business:

As a research tool:

It allows you insight into an amazing community of people from around the world to find out what they are thinking, feeling and experiencing in different ways. In a sense, Twitter has become a news service where you’ll quickly find if there is a breaking story somewhere in the world, by watching it. It is getting more popular because it’s very quick and easy to use. A wide variety of people use it because of the character limit of the messages, which keeps communications brief, convenient and productive.

For collaboration and networking:

Ongoing interaction is helpful for your business, in a number of different ways. It can support you to generate new ideas, or get you in front of potential new customers or collaborators. For your existing customers, it can inspire confidence and let people know what you are up to, encouraging them to stay in touch. It can also create significant relationship opportunities which are useful both now, and longer term.

To direct traffic:

Twitter is all about encouraging people to stay in touch! If your Twitter page is not driving direct traffic to your blog, then it’s not doing its job properly. There are many ways to drive direct traffic to your own website, from your page. You need to use these key benefits by posting regular, informative ‘Tweets’ to your followers to keep things lively and interesting.

As a marketing tool:

For marketers who use it, this is a great way to reach out to a different demographic. For those who are not able to commit to regular blogging, particularly due to time restraints, it could be the answer for social marketing. Using it is an interesting exercise for companies, to try communicating their own announcements.

To reinforce your brand:

You can use it to expand your brand or to show a different side of you. Some people inject humor into Twittering that you don’t see on blogs. There’s also something a little more personal about many of the people on it, letting you see the ‘real’ person behind the business image.

To promote content:

Twitter can potentially drive traffic and promote content to your primary sales site. It offers a tool called ‘Twitter Feed’ which will take the titles and URLs from blog feeds and publish it on your account. This is a great way to promote your content, without you having to lift a finger.

To enhance SEO:

You can increase the popularity of your profile page with the help of some tricks. Find people’s Twitter pages which rank highly. For Example, ‘Brent D. Payne’ is a popular user who has a 7 page ranking and 21,720 followers to his profile. If you can link to a well-visited profile page, your profile will get popular and ranked in return.

For easy updates:

Now you can use your cell phone to post updates! This will help you to keep up with fresh and related content from anywhere, any time. You can very easily post text from your cell phone as Twitter allows 140 characters for one post. Updating your profile page frequently will bring people back to find what you are posting.

To assess your audience:

Through Twitter, you can get the sense of what people think about a subject, which is a very positive way of making sure you post well. It helps you to know people better, and supports you to keep updated on the thoughts of your potential readers and their requirements, and then cater for them.
All in all, it’s a convenient, fun and simple tool to use which holds a number of benefits over conventional tools. If you’re not Tweeting already, perhaps it’s time to sign up?

There are may other benefits, what are your favorites?

7 thoughts on “Using Twitter To Promote Your Blog and Enhance Your Business”

  1. It's just basic time management and trying not to get distracted. Focusing on the methods that make you money are important and not “wasting” your time on those that don't. At least I find that's the best way.

  2. I understand using Twitter to get people to my blog – but I'd like to get people who read my blog to find me on Twitter, or visit my FB page. How do I get the icons on my blog?

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