What are your site’s about?
My website www.vitalvocation.com was originally a membership site through which I delivered a modular coaching program. That was quite high maintenance for me (any time it went wrong, I had to work fast to get it back up and running for the members) so I began to think about looking for a different approach to fit in with my wider work commitments. Some participants commented that the material would work well as a book and since I love writing, I decided to repurpose the modules into book format.
At that point, I decided to change the website to more of a blog setup, which is when I approached Joel.
Although I had experience of blogging on a free WordPress site, I wanted to use the premium Thesis theme for this, and decided to start taking SEO a bit more seriously! It was great having someone who knew what they were doing to guide me through the process of considering which plugins to use (and how to use them).
I have two other blogs: my main author site www.cormackcarr.com; as well as a site for another forthcoming book – www.realfoodrevivalplan.com – and Joel helped me to get those into shape and looking and functioning well.
What are you providing to readers?
I provide different things through each site. Vital Vocation and Real Food Revival Plan are designed to promote specific writing projects, and my author site operates as a kind of online business card for me, and also as a platform for me to publicize and sell my coaching services and – increasingly – my freelance writing. Vital Vocation enabled me to blog the process of changing my membership site into a book, and will go on being a tool for me to promote the book.
The book itself is called How To Find Your Vital Vocation: A Practical Guide To Discovering Your Career Purpose And Getting A Job You Love is just out on Kindle, which I’m very excited about! (US Kindle link | UK Kindle link) Yes, the title’s a long one –but you know how important it is to include keywords!
What type of readers (and customers) are you targeting?
One of the reasons I set up three sites was that I was previously trying to pack everything into my main author site. That was fine when it was doing what I originally set it up to do in 2009 – which was to promote my newly-launched coaching practice – but as my writing interests expanded, it began to get really messy. One day I’d write about career change; the next day about the health benefits of wild-caught salmon! Not surprisingly, that didn’t really work for my readers, so I split my different interests up.
Vital Vocation is for people who are ready to choose or change their career, or who are in a difficult work situation and need to find a way out.
Real Food Revival Plan is for people who are interested in developing an “ancestral” approach to eating – in other words, eating the whole, real foods our bodies evolved to eat, rather than processed junk foods with lots of additives. Increasingly, my author site is attracting not just potential coaching clients, but also people who are interested in the process of writing and self-publishing a book, as I have done.
Why did you set up your websites?
My first site was originally set up to promote my coaching practice, but I quickly discovered that I was less a “coach who writes” and more a “writer who coaches”. It shouldn’t have come as a surprise, because I’ve loved writing all my life for as long as I’ve been able to string sentences together, but it took me a while to realize that I could actually focus my online presence on that.
That’s the direction I’m definitely heading in now, and I’ll be using my websites to showcase my writing and promote the books I publish. I’m very excited to have have my first book out, and I already have several more planned. I think nowadays its essential for authors to have an online author platform – particularly indie authors who are going to responsible for their own publishing and marketing efforts – and it’s important that that online platform looks professional and consistent. That’s where I’ve found Blog Tech Guy input particularly helpful. I now know who to come to if I get stuck!
Brian Cormack Carr is a certified career coach and charity chief executive. He trained as a personnel manager with Marks & Spencer plc before carving out a successful portfolio career based on a wide range of his interests and passions. He is the author of the new book How To Find Your Vital Vocation: A Practical Guide To Discovering Your Career Purpose And Getting A Job You Love which is available on Kindle. Don’t have a Kindle? You can download free Kindle-reading software from Amazon here: http://www.amazon.com/gp/feature.html?ie=UTF8&docId=1000493771
Thanks for your time Brian! If you would like to be featured in a Client Spotlight, just contact me here.