The year’s end is a great time to take stock of your blog. What’s working for you this year? What do you need to do more of?
Once you’ve reviewed your activities for this year, focus on creating a plan for blogging activities in 2013. Once you’ve created plan, you’ll feel more confident, because you’re building your success.
Here’s how to get started.
1. Revisit Your Dreams for Your Blog: What’s Changed?
Cast your mind back to the days when you were planning your blog. You had goals: to promote your business, to sell affiliate products, or perhaps to create a personal blog.
While those goals may not have changed, your methods for achieving them may have. The Web changes every year. Things which once worked well — methods of getting traffic for example — may no longer work as well as they did.
Perhaps your own emphasis has changed. For example, if you started the year blogging for your business, perhaps you’re now emphasizing Twitter, or Facebook.
2. Identify Your Audience’s Needs in 2013
Your blog has an audience. Think about what will be important for them in the new year. Think about your business too, and how you can align your business’s goals with that of your audience.
3. Identify Sources of Blogging Income
Everyone blogs for a reason. It’s time to think about income sources in 2013. Make a list of what brought income in 2012, and decide to continue those sources if they work for you, or to find new income sources.
Most bloggers spend a lot of time checking out income sources, or trying to get advertisers.
4. Choose Keywords and Topics
If you keep an eye on keywords, you know that they’re constantly changing, in every industry. A search term which brought great traffic no longer does. New terms have become popular.
Keyword tools are historical. This means that there’s no guarantee that they will send you traffic just because they once did.
Rather than studying tools, study news sources, and social media sites like Twitter to make your keyword lists. Spend some time brainstorming too. You may well find that they keywords you brainstorm out-perform keywords from a tool.
5. Brainstorm Blog Titles for January
By the time you’ve completed the four steps above, you should have a good idea of which blog topics you want to emphasize in January.
Keeping your keywords in mind, brainstorm some blog post topics and titles for January and February.
With your blogging plan in hand, you’re well on the way to a profitable 2013. Happy New Year!
About the author
Angela Booth is a copywriter and blogging enthusiast. Contact her via @angee on Twitter if you need writing or blogging help. Alternatively, visit her Creativity Factory Blog, where she’s starting a new series: “Make Writing Easy” for writers and non-writers too.